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By Stephen Foster on May 17, 2013
***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll see Omnicom boss John Wren’s reliance on his three big creative agency networks – BBDO, [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged bbh, chevrolet, Gillette, goodby silverstein, mccann, neogama, New York, omnicom, Patrick Lafferty, presenters, radio4, Sarah Montague, Sir Martin Sorrell, today programme, WPP
By Stephen Foster on May 17, 2013
Omnicom agencies BBDO and Goodby Silverstein have been wielding the axe according to Ad Age, with around ten per cent of BBDO’s staff – hundreds of people – being laid off in the wake of the loss of $300m Gillette to Grey. Goodby Silverstein is much smaller but recently opened in New York and Detroit; [...]
Posted in Agencies, Clients, Finance, News | Tagged bbdo, chevrolet, general motors, Gillette, goodby silverstein, job losses, mccann, omnicom
By George Parker on April 16, 2013
I was flattered when Stephen asked me to sully the pages of MAA with my choice of “Desert Island Ads.” After all, the previous writers have indeed been the crème of London’s adverati whose opinions are valued in the best West End bars and worst East End boozers. I shall endeavor to live up to [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged apple, chiat day, collett dickenson pearce, ddb, desert island ads, George Parker, goodby silverstein, IBM, ogilvy, snow plow
By Stephen Foster on March 14, 2013
In the ancient world when a leading figure had fallen out of favour they used to destroy all his statues (hers didn’t get them, alas). Much the same has been happening to departed General Motors CMO Joel Ewanick and now his main construct, a GM in-house agency made up of Omnicom’s Goodby Silverstein and Interpublic’s [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged commonwealth agency, general motors, goodby silverstein, Interpublic, Joel Ewanick, Linus Karlsson, mccann, omnicom
By Stephen Foster on February 12, 2013
Here’s the first taster of Chevrolet’s eagerly-awaited ‘Find New Roads’ campaign – taking over from the unloved ‘Chevy Runs Deep’ and a right old mish-mash it is. This was perhaps inevitable as Chevrolet, by far General Motors’ biggest brand, chose to cobble together tasters of forthcoming individual model campaigns for its ads in the Grammys [...]
Posted in Agencies, Clients, Creative | Tagged chevrolet, chevy runs deep, commonwealth, find new roads, goodby silverstein, grammys, Interpublic, mccann, new range ad, omnicom, tv campaign
By Stephen Foster on October 29, 2012
I have my friend George Parker of Adscam to thank for this one: a new campaign from Goodby Silverstein for Abode featuring a very handy new device, the bullshit detector. There’s not much more to say. If only buzzwords were really this painful. Where can I buy one?
Posted in Agencies, Clients, Creative | Tagged adobe, adscam, bullshit detector, George Parker, goodby silverstein
By Staff on May 30, 2012
This is a charming way to sell Chevrolet’s MyChevroletApp for the Sonic, reminding you that you can take a midnight swim (that’s why the pic’s a bit murky), lock your keys in the car and still save your blushes (and avoid hypothermia). It’s part of Goodby Silverstein’s ‘Chevy Runs Deep’ campaign and rather jollier than [...]
Posted in Agencies, Clients, Creative, News | Tagged arcade edit, bob industries, car keys, chevrolet, chevy runs deep campaign, goodby silverstein, Jason Reitman, Kim Bica, midnight swim, mychevroletapp, sonic, Susan Land, Trey Tyler
By Staff on May 21, 2012
When was there ever a CMO like General Motors’ Joel Ewanick? Hard on the heels of dumping Facebook from his advertising schedule in the week of its IPO, Ewanick (pictured) has announced that he’s skipping the 2013 Super Bowl too, claiming that the $4m or so NBC asking for spots in the US ad showcase [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged $4m ad spots, ad costs, chevrolet, chrysler, Clint Eastwood, commonwealth agency, facebook, ford, goodby silverstein, halftime in america, imported from detroit, Joel Ewanick, mccann, nbc, super bowl, wieden+kennedy
By Stephen Foster on May 16, 2012
Gerry Graf left his desk as CCO of Saatchi & Saatchi in April 2010 and since then it’s been strangely quiet for the much-travelled and highly-awarded creativo. But now his agency Barton F Graf 9000 (named after his dad) has won six Unilever brands in the US: Ragu, Bertolli, Skippy, Wishbone, PF Chang and Mexican [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, Barney Robinson, barton f graf, bbh new york, bertolli, bfg9000, caliente, droga5, Eric Kallman, gerry graf, goodby silverstein, Kraft, mccann, Mike Dwyer, milkbite, ogilvy & mather, ragu, saatchi & saatchi, skippy, wishbone
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