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By Staff on June 28, 2012
It looks as though Omnicom’s PHD has won the planning brief for Unilever’s $6bn global media account from WPP’s Mindshare although Mindshare remains the favourite to win the consumer goods giant’s media buying worldwide, having already been re-appointed to handle its $1.3bn account in the US. Interpublic’s Initiative, which handles Unilever buying in South America, [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged carat, general motors, global media review, initiative, Interpublic, mindshare, omnicom, phd, unilever, WPP
By Stuart Smith on January 24, 2012
It seems the keeper of the world’s third largest advertising budget is a bit of a tease. Only the other day Joel Ewanick, General Motors global chief marketing officer, was telling us that, six months into the review, he simply couldn’t make up his mind about where to place GM’s $4.26bn advertising budget. Agencies on [...]
Posted in Agencies, Clients, Media, News | Tagged $3bn budget, carat, chevrolet, general motors, global media review, goodby silverstein, Joel Ewanick, mccann-erickson, Nick Brien, publicis groupe, starcom mediavest, Stuart Smith
By Stephen Foster on December 21, 2011
Most of the agency world is on tenterhooks to discover which agencies are going to be the winners and which the losers in General Motors’ two massive ad reviews – creative for its flagship Chevrolet brand and the whole $3bn global media pot. Publicis Groupe has a stake in both camps but stands to lose [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged big fuel, chevrolet, general motors, global media review, gm, Jon Bond, Maurice Levy, publicis groupe, social media, starcom
By Stephen Foster on December 13, 2011
Media agencies working for Unilever are going to have a rather busier Christmas than they anticipated as the packaged goods giant has decided on another media review just two years after it consolidated North America and Europe into WPP’s Mindshare and the rest into Omnicom’s PHD. Both incumbents will pitch along with a few lucky [...]
Posted in Agencies, Clients, Media, News | Tagged carat, general motors, global media review, groupm, Keith Weed, Laura Klauberg, Louis Di Como, minshare, omnicom, phd, procter & gamble, publicis groupe, unilever, WPP
By Stephen Foster on October 7, 2011
New General Motors global CMO Joel Ewanick has proved a thorn in the side for Publicis Groupe boss Maurice Levy. He has already moved GM’s flagship US brand Chevrolet from the Publicis Worldwide agency into Omnicom’s Goodby Silverstein and fired Bartle Bogle Hegarty (49 per cent owned by Publicis Groupe) from the Cadillac account. This [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, bartle bogle hegarty, big fuel, cadillac, chevrolet, digitas, fallon, ford, general motors, global media review, gm, goodby silverstein, Interpublic, Joel Ewanick, Maurice Levy, omnicom, publicis, publicis groupe, publicis worldwide, starcom mediavest, vivaki, WPP
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