***Grey London has just produced a new global campaign for Lucozade; ‘Powered by Glucose.’ Well it makes the point (and in just thirty seconds too). Owner GlaxoSmithKline is planning to sell its two big consumer brands Lucozade and Ribena apparently; ...Read More »
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Picking sports winners for your ads is notoriously difficult and GlaxoSmithKline has committed a vintage howler in choosing British sprinter Marlon Devonish to front its campaign plugging its role as the official drugs tester at the imminent London Olympics. Sprinter ...Read More »
Omnicom-owned TBWA Worldwide has won GlaxoSmithKline’s $100m Aquafresh toothpaste creative account from WPP’s Grey and is set to manage the account from London. GSK is one of Grey’s biggest global accounts. GSK hired Omnicom media shop PHD to handle its ...Read More »
Glaxo teams with McLaren in innovation deal – is there no end to the fatal attraction of Formula One?
Drugs giant GlaxoSmithKline is teaming with Formula One team owner McLaren to tap the vroom vroom boys’ engineering expertise to help its own manufacturing processes and research and development. Sooner or later the association will probably lead to a Lucozade ...Read More »
By beating incumbent WPP-owned MediaCom, Publicis Groupe’s Starcom and Havas’ Media Planning Group in one of the biggest media account moves of the year. The win (drugs giant GSK is America’s 18th biggest advertiser) is a huge coup for PHD, ...Read More »