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By Stephen Foster on April 22, 2013
***Grey London has just produced a new global campaign for Lucozade; ‘Powered by Glucose.’ Well it makes the point (and in just thirty seconds too). Owner GlaxoSmithKline is planning to sell its two big consumer brands Lucozade and Ribena apparently; obviously to concentrate on the disagreeable task of inventing, patenting, gaining clearance for, selling at [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged apple bite, glaxosmithkline, grey london, grey new york, guns campaign, JWT, lucozade, mother, ribena, smirnoff
By Stephen Foster on July 17, 2012
Picking sports winners for your ads is notoriously difficult and GlaxoSmithKline has committed a vintage howler in choosing British sprinter Marlon Devonish to front its campaign plugging its role as the official drugs tester at the imminent London Olympics. Sprinter Devonish, 36, has missed out, partly because one-time ‘drugs cheat’ Dwayne Chambers has had his [...]
Posted in Agencies, Clients, Creative, News | Tagged drugs ban, Dwayne Chambers, glaxosmithkline, gsk, ioc, london olympics, Marlon Devonish, official drugs tester, tbwa london
By Staff on February 9, 2012
Omnicom-owned TBWA Worldwide has won GlaxoSmithKline’s $100m Aquafresh toothpaste creative account from WPP’s Grey and is set to manage the account from London. GSK is one of Grey’s biggest global accounts. GSK hired Omnicom media shop PHD to handle its global media account back in 2010. This is a huge boost for TBWA London which [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged $100m account, alli, aquafresh, glaxosmithkline, grey, muller yogurt, omnicom, phd, resignation, tbwa london, tbwa worldwide, WPP
By Stephen Foster on September 16, 2011
Drugs giant GlaxoSmithKline is teaming with Formula One team owner McLaren to tap the vroom vroom boys’ engineering expertise to help its own manufacturing processes and research and development. Sooner or later the association will probably lead to a Lucozade sticker or two on the McLaren racing chassis as well (that’s the one trying to [...]
Posted in Clients, Creative, News | Tagged Bernie Ecclestone, f1, formula one, glaxo, glaxosmithkline, gsk, Lewis Hamilton, mclaren, red bull, Ron Dennis, Royal Bank of Scotland, santander, Sebastian Vettel, Sir Fred Goodwin, Sir Martin Sorrell, WPP
By Stephen Foster on December 20, 2010
By beating incumbent WPP-owned MediaCom, Publicis Groupe’s Starcom and Havas’ Media Planning Group in one of the biggest media account moves of the year. The win (drugs giant GSK is America’s 18th biggest advertiser) is a huge coup for PHD, not so long ago seen as the runt of the (two pig) Omnicom media litter [...]
Posted in News | Tagged Andrew McLean, David Pattison, gap, glaxosmithkline, John Ayling, Jonathan Durden, media planning group, mediacom, Nick Horswill, omd, omnicom, phd, starcom, WPP
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