By Staff on May 22, 2013
Veteran tennis ace Roger Federer seems a charming chap but, until now his appearances in ads have been less than compelling – most notably in his performances for Gillette Fusion with Tiger Woods and Thierry Henry. But here he is using the new ‘flexible’ Nike Free 5.0 trainer for a little fly-swatting at his palatial [...]
Posted in Agencies, Clients, Creative, News | Tagged fly-swatting, free 5.0 trainer, gillette fusion, new TV campaign, nike, Roger Federer, Thierry Henry, Tiger Woods, wieden+kennedy
By Stephen Foster on September 26, 2011
Procter & Gamble is the world’s biggest consumer goods company but its focus has always been firmly centred on the US, symbolised by its monolithic HQ in Cincinnati. Now though CEO Bob McDonald says the company is swtching its focus – gradually -to the wider world, trying to boost its 33 per cent of sales [...]
Posted in Clients, Finance, News | Tagged Bob McDonald, cincinatti, colgate-palmolive, crest, emerging markets, gillette fusion, management cuts, new factories, P&G, Pantene, procter & gamble, Reckitt-Benckiser, unilever, us
By Staff on August 11, 2011
Well there isn’t that much good news but we’re trying to save the global economy from itself today. Here’s a report from the clearly relieved Cincinnati.com. Procter & Gamble spent more than $9 billion on advertising in fiscal 2011, dramatically increasing its spending from two years ago when a global recession caused it to cut [...]
Posted in Agencies, Clients, Finance, News | Tagged Bob McDonald, brazil, cincinnati.com, cover girl, crest, digital, Gannett, gillette fusion, increased adspend, Jon Moeller, kantar media, olay, P&G, procter & gamble, south korea, Tide
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