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Can sponsoring Manchester United's shirts possibly be worth $80m (£51m) a year to General Motors?

Can sponsoring Manchester United’s shirts possibly be worth $80m (£51m) a year to General Motors?

By Stephen Foster on August 9, 2012

Former GM CMO Joel Ewanick obviously thought it was, in fact he probably thought it was worth more as some aspects of the deal (which apparently breached GM spending limits) have been renegotiated in the wake of his hasty departure. GM has agreed to pay Manchester United $559m from 2014 to 2021 (the deal includes [...]

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General Motors dumps high profile global marketing boss Joel Ewanick

General Motors dumps high profile global marketing boss Joel Ewanick

By Stephen Foster on July 30, 2012

Well, well, the world’s most famous marketer, General Motors global CMO Joel Ewanick (left), instigator of the Commonwealth agency for Chevrolet and the decision to award all the company’s $3bn global media budget to Carat, has ‘resigned.’ Not that he seems to have had a lot of choice in the matter. According to GM spokesman [...]

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