• Home
  • About us
  • Columnists
  • Archives
  • Contact
More About Advertising
The alternative voice of advertising, marketing and media
Cocoa Boutique Ltd
  • Agencies
  • Analysis
  • Clients
  • Creative
  • Finance
  • Media
  • News
  • Politics
  • PR
  • Research
  • Subscribe
Browse: Home / Gary Knight

Gary Knight

ITV commercial boss Fru Hazlitt outlines radical new sales strategy

ITV commercial boss Fru Hazlitt outlines radical new sales strategy

By Stephen Foster on May 23, 2011

ITV CEO Adam Crozier and gal at the sharp end, managing director of commercial and online Fru Hazlitt, have revealed some more of their plan to move the UK’s biggest commercial broadcaster away from horrible old advertising sales. This includes the formation of a new ‘multidisciplinary’ sales team (the main unit presumably) plus a ‘client [...]

Posted in Clients, Media, News | Tagged Adam Crozier, channel 5, client activation team, Fru Hazlitt, Gary Knight, idents, itv, Kelly Williams, Mark Trinder, multidisciplinary sales team, online, Simon Daglish, sponsorship

Top Stories Straight to your inbox!

Join the Conversation!

follow More About Advertising Like More About Advertising

Popular Posts

  • ‘Two iPhones walk into a bar…I forget the rest’ – Apple’s Siri turns joker for John Malkovitch
  • Nike wins best use of Roger Federer award in new Free campaign from Wieden+Kennedy
  • Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
  • WPP chuffed with Omnicom travails, BBH puts its hopes in Lafferty and BBC’s Today goes girl hunting
  • HSBC and JWT tweak Aussie tail in new British Lions rugby tour ad
  • Centaur Media’s £50m bold bet on digital business Econsultancy backfires disastrously

Recent Comments

  • George Parker on Blow for WPP as Joule head Michael Collins quits for indie mobile rival Adelphic
  • Martin Smith on Centaur Media’s £50m bold bet on digital business Econsultancy backfires disastrously
  • Martin Smith on Marketing Week publisher Centaur faces exit from print as revenue plummets
  • George Parker on Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
  • Mike Cornwell on Why are advertising’s fat cats all blokes?

Claro Print

Categories

  • Agencies (RSS)
  • Analysis (RSS)
  • Clients (RSS)
  • Creative (RSS)
  • Finance (RSS)
  • Media (RSS)
  • News (RSS)
  • Politics (RSS)
  • PR (RSS)
  • Research (RSS)

Meta

  • Log in
  • Entries RSS
  • Comments RSS

Tags

advertising apple bartle bogle hegarty bbh coca-cola David Cameron facebook google Interpublic Maurice Levy news corporation omnicom procter & gamble publicis groupe Rupert Murdoch saatchi & saatchi Sir Martin Sorrell Tesco wieden+kennedy WPP

About us

At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media.
Please contact us with your news, views and comments.

Copyright © 2013 More About Advertising.
With help of Momentum Website Design.