• Home
  • About us
  • Columnists
  • Archives
  • Contact
More About Advertising
The alternative voice of advertising, marketing and media
Cocoa Boutique Ltd
  • Agencies
  • Analysis
  • Clients
  • Creative
  • Finance
  • Media
  • News
  • Politics
  • PR
  • Research
  • Subscribe
Browse: Home / fresh & easy

fresh & easy

Tesco bounces back at Christmas but there's still lots of work to do for CEO Clarke and new agency W+K

Tesco bounces back at Christmas but there’s still lots of work to do for CEO Clarke and new agency W+K

By Staff on January 10, 2013

There’ll be extra muffins at Tesco Towers in Cheshunt this morning as the UK’s biggest retailer posted a 1.8 per cent sales gain in the six weeks to January 5, including the key Christmas period. The figures flatter somewhat as they compare with a disastrous 2.3 per cent sales decline in the same period last [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged aldi, Asda, Chris Bush, christmas sales, fresh & easy, Morrisons, online sales, Philip Clarke, Sainsburys, Tesco, wieden+kennedy

Tesco's US marketing scapegoat Tim Mason was actually needed to solve problems at home

Tesco’s US marketing scapegoat Tim Mason was actually needed to solve problems at home

By Stuart Smith on December 7, 2012

Chief executive Philip Clarke’s ruthless dispatch of his number two, Tim Mason (left), is a final reminder – if any were needed – that the past is another country, so far as Tesco is concerned. They did things differently there; they will never do them the same again. Eventually, someone had to pay the price [...]

Posted in Clients, Finance, News | Tagged corporate hubris, fresh & easy, Philip Clarke, Simon Uwins, Sir Terry Leahy, Tesco, Tim Mason, us retail

Tesco to dump failed US venture Fresh & Easy

Tesco to dump failed US venture Fresh & Easy

By Stephen Foster on December 5, 2012

All companies make mistakes at some point and Fresh & Easy was a massive one for Tesco. So now Tesco is to close or offload (if it’s lucky) its West Coast convenience store venture: not just putting the patient out of its misery but shooting the doctor too, long-serving Tesco marketing boss Tim Mason who [...]

Posted in Clients, Finance, News | Tagged Asda, fresh & easy, Phil Clarke, Sir Terry Leahy, Tesco, Tim Mason, walmart, west coast

When will Tesco dump Fresh & Easy and pull out of the US? The answer lies in North London spinach

When will Tesco dump Fresh & Easy and pull out of the US? The answer lies in North London spinach

By Stephen Foster on July 4, 2012

Embattled Tesco CEO Philip Clarke (and he’s only been in the job for a year) told shareholders in Cardiff the other day that the giant UK retailer might scrap its Fresh & Easy convenience store venture in the US. “If we see there is no chance of success, we’ll do as we’ve just done in [...]

Posted in News | Tagged baby spinach, colney hatch lane, fresh & easy, north london, Philip Clarke, Tesco, us retail, west coast

Is market leader Tesco on the retreat in the UK supermarket battle?

Is market leader Tesco on the retreat in the UK supermarket battle?

By Stephen Foster on October 6, 2011

You have to feel for Tesco CEO Phil Clarke (pictured), no sooner had he taken over from long-serving and highly successful predecessor Sir Terry Leahy, than UK retail sales fell off a cliff, hitting supermarket food sales too for the first time in decades. Tesco’s like-for-like food sales fell 0.9 per cent in the second [...]

Posted in Agencies, Clients, Finance, News | Tagged clubcard, falling food sales, fresh & easy, Lowe Howard-Spink, marks & spencer, Morrisons, Phil Clarke, recession, Royal Bank of Scotland, Sainsburys, Sir Frank Lowe, Sir Terry Leahy, Tesco, tesco bank, uk consumers, Waitrose

Tesco hires agency man Atkinson to lead brand challenge to packaged goods giants

Tesco hires agency man Atkinson to lead brand challenge to packaged goods giants

By Angie Dean on June 7, 2011

New Tesco CEO Philip Clarke mused a couple of weeks ago that non Tesco-branded brands (bear with us) was a direction the company was looking at and the dynamic former international director has been as good as his word, launching three of them, ChokaBlok ice-cream, La-thams dog food and NutriCat cat food. The giant retailer [...]

Posted in Clients, News | Tagged brands, chokablok, finest, fresh & easy, la-thams dog food, Matt Atkinson, Nestle, nutricat, Philip Clarke, procter & gamble, Sidonie Kingsmill, Tesco, Tim Mason, unilever

How will Tesco fare without Sir Terry Leahy?

How will Tesco fare without Sir Terry Leahy?

By Stephen Foster on March 1, 2011

Sir Terry Leahy retires as CEO of Tesco today and, as ever, his timing is good. When he announced his impending retirement last year there was a degree of surprise. At 55 he’s still relatively young and, as one surprised commentator put it over the weekend, he doesn’t even get his pension for another three [...]

Posted in Agencies, Clients, Creative, News | Tagged fresh & easy, Lord McLaurin, Lowe Howard-Spink, Philip Clarke, Sir Frank Lowe, Sir Terry Leahy, Tesco

We need more marketers as chief executives says Tesco's Sir Terry Leahy

We need more marketers as chief executives says Tesco’s Sir Terry Leahy

By Stephen Foster on October 14, 2010

He used to be one himself of course and Sir Terry Leahy of Tesco was pulling no punches as he told a business audience in London that “there should be more marketers as CEOs” because “the customer is a great place to build a business from and so understanding the customer and how to keep [...]

Posted in Clients, News | Tagged Carolyn Bradley, clubcard, fresh & easy, Lowe Howard-Spink, Philip Clarke, Sir Terry Leahy, Tim Mason

Tesco's Terry Leahy deserves his £5.2m - every little helps

Tesco’s Terry Leahy deserves his £5.2m – every little helps

By Stephen Foster on June 3, 2010

It may pale into insignificance besides Reckitt-Benckiser boss Bart Becht’s £90m or so but £5.2m in salary, bonus and shares isn’t a bad result for a successful year’s work. But when your company makes a record £3.4bn profit then sharing a little around is fair enough. As well as CEO Sir Terry Leahy’s takeaway, Fresh [...]

Posted in Clients, News | Tagged Asda, fresh & easy, netto, Sir Terry Leahy, Tesco, Tim Mason, wal-mart

Top Stories Straight to your inbox!

Join the Conversation!

follow More About Advertising Like More About Advertising

Popular Posts

  • ‘Two iPhones walk into a bar…I forget the rest’ – Apple’s Siri turns joker for John Malkovitch
  • HSBC and JWT tweak Aussie tail in new British Lions rugby tour ad
  • Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
  • Centaur Media’s £50m bold bet on digital business Econsultancy backfires disastrously
  • What is WPP up to with Gramercy Park? Not that one, its new ‘post-conceptualisation’ ads studio?
  • Why are advertising’s fat cats all blokes?

Recent Comments

  • Martin Smith on Centaur Media’s £50m bold bet on digital business Econsultancy backfires disastrously
  • Martin Smith on Marketing Week publisher Centaur faces exit from print as revenue plummets
  • George Parker on Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
  • Mike Cornwell on Why are advertising’s fat cats all blokes?
  • Mark Andrews on Hello People’s Dave Dye picks his Desert Island Ads

Claro Print

Categories

  • Agencies (RSS)
  • Analysis (RSS)
  • Clients (RSS)
  • Creative (RSS)
  • Finance (RSS)
  • Media (RSS)
  • News (RSS)
  • Politics (RSS)
  • PR (RSS)
  • Research (RSS)

Meta

  • Log in
  • Entries RSS
  • Comments RSS

Tags

advertising apple bartle bogle hegarty bbh coca-cola David Cameron facebook google Interpublic Maurice Levy news corporation omnicom procter & gamble publicis groupe Rupert Murdoch saatchi & saatchi Sir Martin Sorrell Tesco wieden+kennedy WPP

About us

At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media.
Please contact us with your news, views and comments.

Copyright © 2013 More About Advertising.
With help of Momentum Website Design.