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By Paul Simons on May 22, 2012
Several times in the past I’ve written about the challenges of managing brands from the top of companies, in particular in a turbulent trading environment like the one we find ourselves in. According to various experts this is likely to get worse before it gets better. It would seem French Connection is another retailer having [...]
Posted in Agencies, Clients, Creative, Finance, News, Research | Tagged brand equity, brand icebergs, cadbury, club 18-30, fading stars, fashion brands, fcuk, french connection, lizard ad, next, orbiting stars, Paul Simons, retail, rising stars, Sir Adrian Cadbury
By Paul Simons on May 2, 2012
On LinkedIn there is a group for Chief Marketing Officers which I have joined to see what people talk about these days. Most of it is about all things digital for obvious reasons. One topic as a discussion was ‘what makes a great brand’ and the responses have ranged from the whacky to the intelligent. [...]
Posted in Agencies, Clients, Finance, News, Research | Tagged agency reputation, Argos, brand management, ceo, cfo, cmo, forum, french connection, intelligence, interbrand, kpi, linkedin, mothercare, ogilvy, publicis, Richard Pinder, Tesco, vision
By Stephen Foster on December 13, 2011
When Phil Rumbol, the highly-esteemed marketing director of Cadbury, left to co-found agency 101 in the wake of Cadbury’s sale to Kraft it was assumed that Rumbol and the Krafties didn’t get on. Not so, it would appear, as, according to a report in the Financial Times, 101 has been been given the task of [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 101, air miles, avios, cadbury, february campaign, french connection, gorilla ad, hovis, Kraft, Laurence Green, Mike Clarke, mr kipling, Phil Rumbol, premier foods, Richard Flintham
By Stephen Foster on September 7, 2011
It seems a long time ago when London’s adland got all excited about the formation of new ad agency 101, the result of a breakaway from Fallon UK led by Laurence Green and Richard Flintham (pictured). It got even more interesting when Phil Rumbol, the highly-regarded Cadbury marketing director and the client behind Fallon’s famous [...]
Posted in Agencies, Clients, Creative, News | Tagged 101, Ad Age, ad debut, cadbury, Creativity, fallon, french connection, gorilla ad, haymarketville, Kraft, Laurence Green, new campaign, New York, Richard Flintham
By Staff on August 1, 2011
Indie digital giant AKQA has hired James Hudson from Webliquid as head of media and search for the agency. Hudson, who will head up AKQA’s European media operation, will report to Scott Symonds, global head of AKQA Media. The move is significant as AKQA, the subject of constant takeover rumours, is keen to move into [...]
Posted in Agencies, Media, News | Tagged acqua, clorox, europe, french connection, i-level, James Hudson, media planning, phd, Scott Symonds, search
By Stephen Foster on April 12, 2011
It’s not just former Cadbury marketing director Phil Rumbol’s agency of course, the other partners are Fallon refugees Richard Flintham, Laurence Green and Mark Elwood plus financial director Steve Waring from Saatchi & Saatchi. But Rumbol, the marketer who commissioned Cadbury’s Gorilla ad (from Fallon) and before that earned a huge reputation as a brave [...]
Posted in Agencies, Clients, Creative, News | Tagged 101, cadbury, fallon, french connection, gorilla ad, Laurence Green, Mark Elwood, mother, mr kipling, Phil Rumbol, publicis groupe, Richard Flintham, Steve Waring, the art fund, wieden+kennedy, WPP
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