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Forward joins Tenth Avenue's out of home empire - as the in-home bit of out of home?

Forward joins Tenth Avenue’s out of home empire – as the in-home bit of out of home?

By Stephen Foster on January 8, 2013

One-time customer publishing company Forward, which now dubs itself a content marketing agency, has been rolled into WPP’s Tenth Avenue out of home behemoth. Tenth Avenue (it now calls itself tenthavenue but we’re sticking up for grammar today) is a rather mystifying entity; at first it looked a holding company within WPP set above out [...]

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WPP's Forward takes customer publishing to China

WPP’s Forward takes customer publishing to China

By Staff on June 20, 2012

Where there’s money the contract or customer publishers (as we used to call them) are sure to follow and WPP’s Forward (which describes itself as a “multi-channel content and customer publishing agency”) is opening up in Shanghai, working out of WPP outdoor agency Kinetic’s office. Forward cites the fortunes of luxury brands such as Chanel, [...]

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