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Sir Martin Sorrell on his 'frenemy' Apple, enemy Google and new Blue Hive agency deal with Ford

Sir Martin Sorrell on his ‘frenemy’ Apple, enemy Google and new Blue Hive agency deal with Ford

By Stephen Foster on February 28, 2011

That sage de nos jours Sir Martin Sorrell of WPP has been talking to the Financial Times (live!) and he discusses why he thinks Apple is now a ‘frenemy’ (its closed App system makes life hard for publishers, advertisers and agencies), Google’s an enemy (although he seems to have backtracked on this later, WPP does [...]

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