By Stephen Foster on July 11, 2011
Publicis Groupe chairman and CEO Maurice Levy announced recently that he was increasing this year’s transfer budget to €700m (well ahead of rival WPP’s £200m) ahd he’s just spent a bit more of it buying Brazil’s long-established DPZ agency. PG is buying 70 per cent now with an option to buy 100 per cent in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Andre Laurentino, brazil, campari, coca-cola, dpz agency, Flavio Conti, Maurice Levy, Murilo Felisberto, publicis groupe, Roberto Duailibi, sadia, transfer budget, WPP
Recent Comments