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Now Pepsico tries 'Team Pepsi' agency formula as it plans first global campaign 'Live for Now'

Now Pepsico tries ‘Team Pepsi’ agency formula as it plans first global campaign ‘Live for Now’

By Stephen Foster on April 30, 2012

And pretty gruesome ‘Live for Now,’ sounds, focussing on ‘pop culture,’ as opposed to what’s in the can. According to Pepsi US marketing boss Simon Lowden:”When we look at what Pepsi really stands for, we’ve been an entertainment platform for as far back as anyone can remember. But there have been times in the last [...]

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