By Staff on April 18, 2012
WPP’s Penn Schoen Berland has bought film research firm First Movies for an undisclosed sum. First Movies carries out test screenings for major film studios including Disney, Paramount, Sony Pictures and 20th Century Fox. These sometimes lead to changes in the entire film including forlorn ‘stars’ being dumped on the cutting room floor. Penn Schoen [...]
Posted in Agencies, Clients, Finance, News, Politics, Research | Tagged cutting room floor, Disney, film, first movies, Hollywood, paramount, penn schoen berland, research, sony pictures, test screenings, us politics, WPP
By Angie Dean on November 8, 2011
Lionsgate TV series Mad Men did wonders for recruitment to ad agencies apparently (all that drinking and fornicating) and now adland is to hit the big screen screen with the release in the US this Friday of new Adam Sandler vehicle Jack and Jill. Sandler plays LA agency boss Jack Sadelstein (and his twin sister [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Adam Sandler, adland, agency life, Al Pacino, dunkin donuts, dunkinchino coffee, film, jack and Jill, Katie Holmes, lionsgate, los angeles agency, mad men
By Stephen Foster on October 31, 2011
Two years ago at Cannes Saatchi & Saatchi Tel Aviv launched its ‘Impossible Brief,’ inviting creatives to produce something that helped to foster better relations between the Israelis and Palestinians. The winner was Jean-Christophe Royer (pictured here in enfant terrible mode), the copywriter on the recent ‘Bear’ Canal+ ad, with the idea for this film, [...]
Posted in Agencies, Clients, Creative, Media, News, Politics, PR | Tagged bbr saatchi & saatchi israel, blood donations, cannes, enfant terrible, film, impossible brief, israeli palestinian relations, Jean-Christophe Royer, saatchi & saatchi tel aviv
By Stephen Foster on October 26, 2011
This is probably not the film for early in the morning (depending on your early in the morning tastes) but it’s a stunning tour de force from writer/director Justin Anderson of Epoch for Agent Provocateur. Called Fleurs du Mal after Baudelaire’s famous fin de siecle collection of poems it may not be safe for work [...]
Posted in Clients, Creative, News | Tagged agent provocateur, Baudelaire, epoch, film, fin de siecle poems, fleurs du mal, Justin Anderson, Kylie Minogue, tour de force, writer director
By Stephen Foster on May 20, 2011
Ask any McDonald’s executive in the UK what they hate most about their job and most of them will say (privately of course) Ronald McDonald, the hugely irritating clown (he’s been called worse) who has fronted the fast food giant’s marketing to children for decades. In comparison Morgan Spurlock, who made the film Supersize Me [...]
Posted in Clients, News, Politics | Tagged ambassador for good, corporate accountability international, curbs on marketing, fatty foods, film, Jim Skinner, McDonalds, Morgan Spurlock, Ronald McDonald, supersize me, us government
By Stephen Foster on March 22, 2011
Be prepared is obviously the motto at Nike as well as the Boy Scouts (or is it Girl Guides?) and Nike was ready with this little film to celebrate England’s rugby team winning the Grand Slam against Ireland in Dublin on Saturday. But the Irish forgot the script (as usual) and comprehensively stuffed the old [...]
Posted in Clients, Media, News | Tagged England rugby, film, grand slam, ireland, nike, viral
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