By Stephen Foster on May 1, 2013
WPP-owned Grey has been the coming force among the world’s big traditional agencies for some time now; in particular its New York operation headed by creative Tor Myrhen. The agency has just won Procter & Gamble’s global Gillette account from BBDO (worth $300m in the US and two or three times that globally), beating Saatchi [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged agency move, bbdo, fearless group, Gillette, grey global, grey new york, Jerry Judge, Jim Heekin, omnicom, procter & gamble, Sir Martin Sorrell, Tor Myrhen
By Stephen Foster on December 10, 2012
My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending over backwards to restate its loyalty to decidedly uncool incumbent Draft FCB – and awarding [...]
Posted in Agencies, Clients, Creative, News, Research | Tagged ad avoiders, draftfcb, fearless group, Jerry Judge, Lowe, mondelez, oreo, research, super bowl, the martin agency, wieden+kennedy
By Staff on February 15, 2012
Jerry Judge is a co-founder of self-styled ‘capitalist collective’ The Fearless Group. Based in New York. Fearless is a new-style agency bringing together senior people from a number of marketing disciplines. Born in London, he has worked in senior management roles in a number of top creative agencies including TBWA, BBH and Lowe in London [...]
Posted in Agencies, Clients, Creative | Tagged bbh, Charles Inge, desert island ads, fearless group, guardian, heineken, Jerry Judge, John Bartle, John Hegarty, John Webster, lego, leo burnett, Lowe, Tim Lndsay, y&r
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