By Paul Simons on May 22, 2012
Several times in the past I’ve written about the challenges of managing brands from the top of companies, in particular in a turbulent trading environment like the one we find ourselves in. According to various experts this is likely to get worse before it gets better. It would seem French Connection is another retailer having [...]
Posted in Agencies, Clients, Creative, Finance, News, Research | Tagged brand equity, brand icebergs, cadbury, club 18-30, fading stars, fashion brands, fcuk, french connection, lizard ad, next, orbiting stars, Paul Simons, retail, rising stars, Sir Adrian Cadbury
By Stephen Foster on December 23, 2010
It’s hard to find anybody with a bad word to say about David Bernstein, the former Manchester City chairman and FCUK director, who has been elected chairman of the Football Association. But nobody has many brave words to say for him either. Alan Sugar, who would have liked the job, tweeted: “He never offends anyone [...]
Posted in Clients, News, Politics | Tagged Alan Sugar, Alisher Usmanov, arsenal, David Bernstein, David Dein, fcuk, fifa, football association, pentland, reebok, Sepp Blatter, Sir David Richards, Sir Keith Mills
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