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Easyjet rolls out £50m mega-campaign - well it's certainly different to British Airways

Easyjet rolls out £50m mega-campaign – well it’s certainly different to British Airways

By Stephen Foster on October 3, 2011

Which is presumably one of the things new agency VCCP was aiming for. Although it wouldn’t have known what the new BA campaign from Bartle Bogle Hegarty was going to look like it was a safe bet it wouldn’t take the surprisingly cheap and cheerful approach shown here – a kind of Butlins for Europe [...]

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We're all talking about BA's air wars but the focus is on easyJet as Sir Stelios takes to the air again

We’re all talking about BA’s air wars but the focus is on easyJet as Sir Stelios takes to the air again

By Paul Simons on September 28, 2011

I have been quite surprised at the debate sparked by the new British Airways campaign and the reaction I’ve had already to my previous comments on the work. There is a clear division of quite strong opinion; one camp is very dismissive of the BA campaign and another camp very supportive. It also becomes more [...]

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