By Stephen Foster on December 30, 2011
Here we have singer Rihanna getting ‘em off (or possibly on, it’s hard to tell) on behalf of Armani Jeans. And the UK’s Daily Mail says this has been designated 2011′s sexiest commercial by Ad Age. But Ad Age says it never did. Sounds like another case of the British tabloid press never letting the [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Ad Age, armani jeans, daily mail, dior, fashion, fashionistas, Grace Kelly, hooker chic, Marilyn Monroe, Marlene Dietrich, Rihanna, sexiest ad
By Stephen Foster on December 1, 2011
Clever marketing and Coca-Cola are synonymous and the company’s flagship brand is currently enjoying a rich vein of form with its animated work out of Wieden+Kennedy Amsterdam. Diet Coke hasn’t been quite so lucky in recent years, maybe because the company’s brand wizards seem obsessed with fashion, a notoriously difficult property (if such it is) [...]
Posted in Agencies, Clients, Creative, News | Tagged boots, chic and cheerful, coca-cola, diet coke, fashion, fashionistas, Jonathan Mildenhall, mother, Pepsi, wieden+kennedy amsterdam, £40m european ad review
By Stuart Smith on November 22, 2011
Did you know that the height of a woman’s heels is a reliable indicator of economic prosperity? Neither did I. I’d heard of champagne sales, the availability of London taxi cabs, the length of skirts. I’d even devised my own indicator: counting the number of recruitment advertising pages in Marketing Week during a certain week [...]
Posted in Clients, Finance, News, PR, Research | Tagged Dr Trevor Davis, fashionistas, global economy, great depression, high heels, IBM, ibm global business services, Jimmy Choo, predictive data, social media, Stuart Smith, women's shoes
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