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	<title>More About Advertising &#187; facebook</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
	<lastBuildDate>Fri, 24 May 2013 17:31:05 +0000</lastBuildDate>
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		<item>
		<title>Karmarama boss Nicola Mendelsohn joins Facebook as new head of Europe</title>
		<link>http://www.moreaboutadvertising.com/2013/05/karmarama-boss-nicola-mendelsohn-joins-facebook-as-new-head-of-europe/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/karmarama-boss-nicola-mendelsohn-joins-facebook-as-new-head-of-europe/#comments</comments>
		<pubDate>Wed, 08 May 2013 08:47:53 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[b&q]]></category>
		<category><![CDATA[Carolyn Everson]]></category>
		<category><![CDATA[europe head]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ipa president]]></category>
		<category><![CDATA[karmarama]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Nicola Mendelsohn]]></category>
		<category><![CDATA[Sheryl Sandberg]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65460</guid>
		<description><![CDATA[Karmarama boss and former IPA president Nicola Mendelsohn (left) has never been exactly backward at coming forward and now she&#8217;s joined the group of high-flying women (including COO Sheryl Sandberg and marketing boss Carolyn Everson) near the top of Mark Zuckerberg&#8217;s Facebook empire by being appointed as the social network&#8217;s new head of Europe, the [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/karmarama-boss-nicola-mendelsohn-joins-facebook-as-new-head-of-europe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WPP&#8217;s Sorrell places his bets on new media &#8211; and it&#8217;s Google&#8217;s YouTube not Facebook or Twitter</title>
		<link>http://www.moreaboutadvertising.com/2013/04/wpps-sorrell-places-his-bets-on-new-media-and-its-googles-youtube-not-facebook-or-twitter/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/wpps-sorrell-places-his-bets-on-new-media-and-its-googles-youtube-not-facebook-or-twitter/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 14:10:33 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[publicis groupe]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[starcom mediavest]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64769</guid>
		<description><![CDATA[The most interesting thing about WPP Group&#8217;s first quarter financial results were not the numbers, but its chief executive&#8217;s obiter dicta. The numbers themselves were a curate&#8217;s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but they disappointed in the United States. Which is just about the only part of the [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/04/wpps-sorrell-places-his-bets-on-new-media-and-its-googles-youtube-not-facebook-or-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will W+K&#8217;s La Vita E Bella woo the Chinese for Fiat?</title>
		<link>http://www.moreaboutadvertising.com/2013/04/will-wks-la-vita-e-bella-woo-the-chinese-for-fiat/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/will-wks-la-vita-e-bella-woo-the-chinese-for-fiat/#comments</comments>
		<pubDate>Wed, 17 Apr 2013 20:39:58 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[chrysler]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fiat]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[la vita e bella]]></category>
		<category><![CDATA[moms campaign]]></category>
		<category><![CDATA[portland]]></category>
		<category><![CDATA[procter & gamble]]></category>
		<category><![CDATA[wieden+kennedy]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64006</guid>
		<description><![CDATA[Missed this one first time round; it&#8217;s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer&#8217;s appeal to and synergy with the Chinese. W+K Portland certainly can&#8217;t be accused of ducking big issues; witness its debut campaign for Facebook verging on Douglas Adams territory and also [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/04/will-wks-la-vita-e-bella-woo-the-chinese-for-fiat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook&#8217;s new Home TV campaign is a blooper</title>
		<link>http://www.moreaboutadvertising.com/2013/04/facebooks-new-home-tv-campaign-is-a-blooper/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/facebooks-new-home-tv-campaign-is-a-blooper/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 07:52:21 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[anti-social]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook home]]></category>
		<category><![CDATA[phone app]]></category>
		<category><![CDATA[tv campaign]]></category>
		<category><![CDATA[wieden+kennedy]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=63334</guid>
		<description><![CDATA[I really don&#8217;t get this ad for Facebook Home; from Wieden+Kennedy presumably. A guy gets on a plane, accesses FB Home and the characters on his Facebook page (who look like Ronald McDonald&#8217;s creepier cousins) take over the plane. Well, fine. Then he&#8217;s told to turn the bloody thing off; turns it back on again [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/04/facebooks-new-home-tv-campaign-is-a-blooper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From now on ads should be no longer than five seconds says former enfant terrible Trevor Beattie</title>
		<link>http://www.moreaboutadvertising.com/2013/03/from-now-on-ads-should-be-no-longer-than-five-seconds-says-former-enfant-terrible-trevor-beattie/</link>
		<comments>http://www.moreaboutadvertising.com/2013/03/from-now-on-ads-should-be-no-longer-than-five-seconds-says-former-enfant-terrible-trevor-beattie/#comments</comments>
		<pubDate>Mon, 18 Mar 2013 21:19:58 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[advertising week europe]]></category>
		<category><![CDATA[bmb]]></category>
		<category><![CDATA[cheil]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[five-second ads]]></category>
		<category><![CDATA[Labour]]></category>
		<category><![CDATA[speech]]></category>
		<category><![CDATA[tbwa]]></category>
		<category><![CDATA[Tony Blair]]></category>
		<category><![CDATA[Trevor Beattie]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=62566</guid>
		<description><![CDATA[Trevor Beattie, the founder of Beattie McGuinness Bungay, did a turn at the Advertising Week Europe conference today at which he announced that 30, 60 and any other second ad above five was a waste of time and space &#8211; in the era of Twitter and Facebook. This at a time when ads, if anything, [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/03/from-now-on-ads-should-be-no-longer-than-five-seconds-says-former-enfant-terrible-trevor-beattie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Julie Langley: why the Facebook deal to buy adserving company Atlas is important</title>
		<link>http://www.moreaboutadvertising.com/2013/02/julie-langley-why-the-facebook-deal-to-buy-adserving-company-atlas-is-important/</link>
		<comments>http://www.moreaboutadvertising.com/2013/02/julie-langley-why-the-facebook-deal-to-buy-adserving-company-atlas-is-important/#comments</comments>
		<pubDate>Thu, 28 Feb 2013 09:35:21 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[adserving]]></category>
		<category><![CDATA[atlas]]></category>
		<category><![CDATA[doubleclick]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Julie Langley]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[results international]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=61514</guid>
		<description><![CDATA[Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness, competing with Google&#8217;s DoubleClick. Microsoft picked up Atlas when it acquired aQuantive in 2007. Julie Langley, managing director, technology and digital media practice, Results International explains what Atlas means for Facebook: &#8220;It&#8217;s important because by [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/02/julie-langley-why-the-facebook-deal-to-buy-adserving-company-atlas-is-important/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>George Parker: Why Suicide Girls is what social networking sites should be all about &#8211; nudes and all</title>
		<link>http://www.moreaboutadvertising.com/2013/02/george-parker-why-suicide-girls-is-what-social-networking-sites-should-be-all-about-nudes-and-all/</link>
		<comments>http://www.moreaboutadvertising.com/2013/02/george-parker-why-suicide-girls-is-what-social-networking-sites-should-be-all-about-nudes-and-all/#comments</comments>
		<pubDate>Fri, 22 Feb 2013 07:52:43 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[Missy]]></category>
		<category><![CDATA[playboy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[soft porn]]></category>
		<category><![CDATA[suicidegirls]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=61022</guid>
		<description><![CDATA[George Parker describes a social networking site he approves of &#8211; the rather memorable SuicideGirls. Seven years ago, when Facebook was barely three years old and Twitter was not yet launched, I interviewed &#8216;Missy Suicide,&#8217; the co-founder with Sean Suhl, of the SuicideGirls website, at a conference in Los Angeles. I thought then, and still [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/02/george-parker-why-suicide-girls-is-what-social-networking-sites-should-be-all-about-nudes-and-all/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why hackers are winning the battle against brands</title>
		<link>http://www.moreaboutadvertising.com/2013/02/why-hackers-are-winning-the-battle-against-brands/</link>
		<comments>http://www.moreaboutadvertising.com/2013/02/why-hackers-are-winning-the-battle-against-brands/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 07:37:49 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[anonymous]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[burger king]]></category>
		<category><![CDATA[cadillac]]></category>
		<category><![CDATA[chinese army]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[hacktivists]]></category>
		<category><![CDATA[jeep]]></category>
		<category><![CDATA[Jon Miller]]></category>
		<category><![CDATA[lbi]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=60852</guid>
		<description><![CDATA[Two of the unintended consequences of the digital age are the fact that social media companies know everything about you (something we increasingly accept as the way of the world, gloomily) and the other is that such tech companies&#8217; systems seem to be increasingly easy to hack into. The latest victim is Apple, for decades [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/02/why-hackers-are-winning-the-battle-against-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Google Adwords system will make mobile advertising easier &#8211; and more expensive</title>
		<link>http://www.moreaboutadvertising.com/2013/02/new-google-adwords-system-will-make-mobile-advertising-easier-and-more-expensive/</link>
		<comments>http://www.moreaboutadvertising.com/2013/02/new-google-adwords-system-will-make-mobile-advertising-easier-and-more-expensive/#comments</comments>
		<pubDate>Thu, 07 Feb 2013 08:15:17 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ad prices]]></category>
		<category><![CDATA[desktops]]></category>
		<category><![CDATA[ehanced campaigns]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mobile ads]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=60070</guid>
		<description><![CDATA[Google is upgrading its online advertising service Adwords to make it easier for marketers to reach users on different devices. This is said to be the biggest change in Adwords since its inception. The revamped AdWords service, called &#8216;Enhanced Campaigns (left),&#8217; will allow companies to manage bids for ads running at different locations and times. [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/02/new-google-adwords-system-will-make-mobile-advertising-easier-and-more-expensive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Two fingers to social media from defiant Ryanair</title>
		<link>http://www.moreaboutadvertising.com/2013/02/two-fingers-to-social-media-from-defiant-ryanair/</link>
		<comments>http://www.moreaboutadvertising.com/2013/02/two-fingers-to-social-media-from-defiant-ryanair/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 07:42:53 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[complaints]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[pilots]]></category>
		<category><![CDATA[Robin Kiely]]></category>
		<category><![CDATA[ryanair]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=59776</guid>
		<description><![CDATA[I was amused to read that the incoming head of comms at Ryanair (forgive the oxymoron) has &#8220;deliberately&#8221; ruled out a social media strategy. New boy Robin Kiely (left) tells us – apparently without irony – that such an initiative &#8220;would not be helpful&#8221; to Ryanair as &#8220;we would have so many people looking for [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/02/two-fingers-to-social-media-from-defiant-ryanair/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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