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Browse: Home / facebook ipo

facebook ipo

What BrandZ tells us about Facebook's flagging IPO

What BrandZ tells us about Facebook’s flagging IPO

By Paul Simons on May 23, 2012

I hate to offer a view that is counter to what many people clearly believe but I have been trying (and failing) to understand the metrics behind the Facebook IPO. So I’ll lead with my chin. The IPO offer price was $38 on May 18 (and rose to $42.05) creating a value of $104 billion, [...]

Posted in Clients, Finance, Media, News, Research | Tagged advertising, brand valuation, brandz, Branson, coca-cola, facebook ipo, Gates, Mark Zuckerberg, market cap, mobiles, Paul Simons, Pepsi, revenue, Rosamund Urwin, saatchi, Sculley, Sorrell, Steve Jobs, sugar, Vodafone, wall street

Facebook IPO hit by General Motors ad switch

Facebook IPO hit by General Motors ad switch

By Stephen Foster on May 16, 2012

General Motors global CMO Joel Ewanick (pictured) has instigated a number of big waves since taking over at the US car giant and he’s just launched another one: pulling all the company’s media spend from Facebook. Facebook, of course, is preparing for its eagerly-awaited IPO on Thursday which is expected to value the company at [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged advertising, Carolyn Everson, chevrolet, commonwealth agency, facebook, facebook ipo, general motors, global cmo, goodby silverstein, google, Interpublic, Joel Ewanick, linkedin, Mark Zuckerberg, mccann, omnicom, twitter

Facebook IPO is a testament to its profit margins

Facebook IPO is a testament to its profit margins

By Stephen Foster on February 2, 2012

The numbers for Facebook’s forthcoming IPO (share offer) are truly staggering: the offer of a tiny tranche of stock could raise $10bn, the company might be valued at around $100bn and founder Mark Zuckerberg (pictured) will be worth around $27bn, making him one of the richest people in the world. And the company only started [...]

Posted in Clients, Finance, Media, News | Tagged advertising, AOL, apple, entertainment brands, facebook ipo, games developers, google, Mark Zuckerberg, payment revenue, valuation, yahoo

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