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Coke is tops for brand engagement on Facebook with more than 34m fans

Coke is tops for brand engagement on Facebook with more than 34m fans

By Staff on October 20, 2011

Coca-Cola, which has just appointed 360i as its global social media monitoring agency, is the most popular brand on Facebook according to leading US search marketing agency Covario. Covario’s new study measures overall brand engagement including reach (number/growth of followers), engagement (monthly posts, likes, comments and applications), technical aspects of Facebook pages (brand name usage, [...]

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Drinks giant Diageo strikes first mover advantage ad deal with Facebook

Drinks giant Diageo strikes first mover advantage ad deal with Facebook

By Staff on September 19, 2011

Drinks giant Diageo, which already boasts 12.6m fans on Facebook, has increased its advertising investment in the social media site and is joining its new ‘client council’ that has its first meeting in October. On the face of it this looks like a sweetheart deal (Facebook CMO Carolyn Everson claims Facebook is a “small company” [...]

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