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Browse: Home / every klittle helps

every klittle helps

Here's how the £110m UK Tesco pitch will pan out

Here’s how the £110m UK Tesco pitch will pan out

By Stuart Smith on April 13, 2012

But don’t hold your breath for a result. This is going to be a long-drawn-out contest, meticulously refereed at every stage by agency intermediary Oystercatchers. Not a cosy inside job, pushed through on a nod and a wink from Tesco’s C Suite, as has tended to be the case in the past. The first stage, [...]

Posted in Agencies, Clients, News | Tagged 24/7 real media, Asda, big price drop, Carolyn Bradley, every klittle helps, grey, JWT, Martin wood, Morrisons, new platform, oystercatchers, Paul Weinberger, Peter Cowie, Phil Clarke, profit warning, Richard Brasher, Sainsburys, shortlist, Sir Frank Lowe, Sir Martin Sorrell, Sir Terry Leahy, Suki Thompson, Tesco, the red brick road, uk business, WPP, £110m pitch

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