By Stephen Foster on February 16, 2012
M&C Saatchi executives have been grumbling into their cappuccinos for years about losing the British Airways account to Bartle Bogle Hegarty. BA was the account that made M&C pssible (or gave it lift off anyway) when it followed Charles and Maurice Saatchi, David Kershaw, Bill Muirhead and Co to M&C when the Saatchi brothers (pictured) [...]
Posted in Agencies, Clients, Creative, News | Tagged $100m account, abu dhabi, BA, bartle bogle hegarty, Bill Muirhead, british airways, Charles and Maurice Saatchi, David Kershaw, etihad airways, etihad stadium, m&c saatchi, manchester city, manhattan commercial, saatchi & saatchi, world's favourite airline
By Angie Dean on October 6, 2011
Etihad Airines is reported to be reviewing its ad account with a purported budget of £100m so is adland in line for some munificence from the Abu Dhabi royal family, who have just poured £400m in an Etihad stadium-naming deal for their football club Manchester City (which they could have had for free)? Campaign says [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged abu dhabi, abu dhabi royal family, biggest pr campaign, etihad airways, etihad stadium, omd, omnicom, tbwa london, united arab emirates, £400m naming deal
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