By Stuart Smith on July 12, 2012
Pink: it’s the new black. Brands are falling over each other to ‘out’ themselves as fellow travellers in the Lesbian, Bisexual, Gay and Transgender community (hereto after, LBGT). First we had Kraft, with its Gay Pride rainbow cookie (left), posted on a Facebook page. Then Google joined forces with Citigroup and Ernest & Young to [...]
Posted in Clients, News, Politics, PR | Tagged bisexual, citigroup, ernst & young, facebook, gay, google, Ian Ayre, John Terry, Kraft, lbgt, lesbian, liverpool fc, liverpool pride, oreos, transgender
By Stephen Foster on July 11, 2012
There was a time when companies just tried to sell us things but the ‘just’ in that seems like a long time ago. They’re still trying to sell us things, of course, but also make the world a better place. Or maybe trying to sell by telling us they’re making the world a better place [...]
Posted in Clients, Creative, Media, News, Politics | Tagged citigroup, ernst & young, gayglers, gays, google, lbgt, legalise love
By Stephen Foster on April 2, 2012
Brand loyalty is well and truly on the wane in mature markets according to a new survey from Ernst & Young, with just 25 per cent of US consumers calling themselves brand loyal compared to a global average of 40 per cent. The consultancy firm ascribes this partly to the rise of social media which [...]
Posted in Agencies, Clients, Media, News, Research | Tagged brand loyalty, chameleon consumers, co-creating consumers, ernst & young, facebook, financial services, new survey, Richard Ingleton, technology, telecoms, twitter
By Staff on October 27, 2011
BDO, a network of accountants scattered across the globe, is the fifth largest after the ‘big four’ – KPMG, PWC, Ernst & Young and Deloitte – which dominate the auditing of big global companies and, consequently, the much more lucrative consultancy work that goes with it. BDO celebrates its centenary next year and is celebrating [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged accoutants, bdo, big four, consultancy, deloitte, ernst & young, fifth largest, Julia Roberts lookalike, kpmg, pwc, seiter & miller
By Stephen Foster on October 8, 2010
And it should begin the easy way by redesigning the auditing giant’s logo, surely one of the most horrible ever. When The Assembly, a creative collective, lumbered into being in 2009 it announced it would use (rather than directly employ) 12 executive creative directors and ten creative directors. Why a collective should need an executive [...]
Posted in Agencies, Clients, News | Tagged bbh, Clive Tanqueray, creative collective, engine, ernst & young, the assembly, Trevor Hardy
Recent Comments