By Staff on December 7, 2011
As if Havas CEO David Jones wasn’t busy enough he’s found time to write a new book, Who Cares Wins: Why Good Business is Better Business. Here he explains why he wrote it. Six years ago, I was asked to speak at an Advertising Age Ideas Conference about redefining creativity. The key point of my [...]
Posted in Agencies, Clients, Finance, Media, News, Politics, PR | Tagged Bart Becht, BP, corporate social responsibility, david jones, deepwater horizon, dior, egypt, GE, havas ceo, James Smith, Jeff Immelt, John Galliano, Kenneth Cole, marks & spencer, new book, one young world, Paul Myners, Paul Polman, Reckitt-Benckiser, shell, Sidney Toledano, social media, sustainability, Tony Haymard, unilever, who cares wins
By Staff on July 4, 2011
The worldwide ad market continues to boom away according to Nielsen, with television accounting for six and a half out of every ten dollars, led by the ongoing boom in emerging markets. Global adspend rose 8.8 per cent to $118 billion in the three months ended March 31 with TV advertising increasing by 12 per [...]
Posted in Finance, Media, News | Tagged africa, egypt, emerging markets, global adspend, nielsen, Randall Beard, stricken newspapers, television, tv advertising, united states, us
By Stephen Foster on April 18, 2011
Well you be the judge, as they say, but this dreary montage (famous music aside) from McCann Erickson is hardly a fitting way to celebrate 125 years of the world’s most famous brand. Especially when, at various times, you’ve produced things as good as ‘Mean Joe Greene.’ While this 125th anniversary number from Egypt is [...]
Posted in Agencies, Clients, Creative, News | Tagged 125 years, coca-cola, Coke, egypt, mccann-erickson, mean Joe Greene
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