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By Staff on February 28, 2013
Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness, competing with Google’s DoubleClick. Microsoft picked up Atlas when it acquired aQuantive in 2007. Julie Langley, managing director, technology and digital media practice, Results International explains what Atlas means for Facebook: “It’s important because by [...]
Posted in Finance, Media, News, Research | Tagged ads, adserving, atlas, doubleclick, facebook, google, Julie Langley, Microsoft, results international
By Staff on May 24, 2012
At least that’s what we think they’re doing, digital ad exchanges being one of the more mystifying elements of an increasingly mystifying media business. Microsoft and WPP’s Real Media Group, a division of 24/7 Real Media, have signed a three-year deal to the make the Microsoft Advertising Exchange their exclusive third-party digital advertising exchange, basically [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, AOL, bing, doubleclick, google, hotmail, marketers, microsoft advertising exchange, msn, online ad exchange, publishers, real media group, rik van der kooi, Sir Martin Sorrell, skype, WPP, yahoo
By Angie Dean on June 10, 2011
Google is lining up a deal to buy online display advertising company Admeld for around $400 million. Admeld allows publishers sell display ads in real time. When internet users arrive at a publisher’s website advertisers can bid to buy ad space from the publisher to show to that user through ad exchanges like Google’s DoubleClick. [...]
Posted in Finance, Media, News | Tagged admeld, Discovery, doubleclick, fox, google, hearst, idg, Michael Barrett ceo, online ad exchanges, publishers, real time trading, the weather channel
By Staff on May 23, 2011
Neal Mohan, Google vice-president for display advertising products, has told the Financial Times that automated ‘real-time bidding’ will boost global online display advertising from its current $24bn to $200bn in a few years’ time. Key to this will be online trading exchanges like Google’s own DoubleClick which has seen the volume of ads traded triple [...]
Posted in Agencies, Media, News | Tagged doubleclick, facebook, financial times, google, Like button, Neil Mohan, online ad exchanges, online display advertising
By Stephen Foster on December 1, 2010
This all sounds a bit mathematical (it certainly is for me) but the European Commission’s probe into Google, prompted by complaints from three of its smaller competitors, goes to the heart of the Google search phenomenon. Google algorithms, a device invented at Stanford University, are the mechanism by which Google arrives at PageRanks, named after [...]
Posted in Agencies, Clients, Media, News, Politics | Tagged algorithms, doubleclick, european commission probe, google, Larry Page, page ranks, Sergey Brin, Sir Martin Sorrell
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