By Stephen Foster on June 19, 2012
Crispin Porter+Bogusky’s ‘Small business Gets An Official Day’ (or ‘Small Business Saturday’) campaign for American Express has won the Promo & Activation Grand Prix and the Direct Grand Prix at this year’s Cannes International Festival of Creativity. The agency and Amex invented ‘Small Business Saturday’ to encourage US shoppers to visit small shops the day [...]
Posted in Agencies, Clients, Creative, News | Tagged amex campaign, black friday, cannes, direct, grand prix, promo & activation, small business saturday, thanksgiving
By Stephen Foster on June 21, 2011
It’s early days of course but three Grand Prix have been awarded at Cannes so far – one to Australia, two to Romania – and the UK has barely troubled the scorers in any category. So far DDB London has picked up a bronze lion for Budweiser in promo/activation (won by BV McCann for Romania’s [...]
Posted in Agencies, Clients, Creative, News | Tagged abbott mead vickers, advertising, cannes lions, Clients, collett dickenson pearce, David Abbott, direct, global accounts, grand prix, John O'Keeffe, long copy, planners, PR, press ads, promo/activation, shortlists, suits, uk, uk poor cannes performance, WPP
By Staff on April 27, 2011
Advertising Age has ranked independent specialist Acxiom Corporation as the number one agency in the US for the third year in a row. Acxiom CEO John Meyer (pictured) likes to call the agency “the biggest company you’ve never heard of.” Nasdaq-quoted Acxiom also ranked number one in Direct and CRM Agencies in the US, number [...]
Posted in Agencies, News | Tagged acxiom, Ad Age, advertising age, arkansas, crm, direct, little rock, number one us agency, Tim Suther
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