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Mother wins digital foothold at GM's Chevrolet

Mother wins digital foothold at GM’s Chevrolet

By Stephen Foster on October 11, 2011

This one snuck under the radar a bit, apart from that of eagle-eyed Adweek, but UK indie agency Mother, which now has a thriving New York outpost, has been appointed by General Motors’ Chevrolet to handle a digital project to handle Chevy’s 100th anniversary in November. New GM marketing supremo Joel Ewanick moved the big-spending [...]

Posted in Agencies, Clients, Creative, News | Tagged ad review, advertising, adweek, chevrolet, chevrolet centenary, chevy, digital project, general motors, goodby silverstein, hyundai, Joel Ewanick, mother, omnicom, publicis, uk, us

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