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WFA says advertisers are not waving but drowning in data - and mobile is going to make it far worse

WFA says advertisers are not waving but drowning in data – and mobile is going to make it far worse

By Staff on July 18, 2012

New research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels. A survey of senior marketers with global or regional responsibilities at major multinational brands found that many fear they will drown in data and as [...]

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