By Staff on September 8, 2011
Ambitious digital marketing firm SapientNitro, owned by the Boston-based and Nasdaq-listed business services company Sapient, is buying former London rival DAD for £26m plus earnouts. Sapient also operates business in financial services and general management. It moved into direct marketing with the acquisition of London agency Nitro in 2009. DAD began as a conventional direct [...]
Posted in Agencies, Clients, Finance | Tagged Alan Herrick, boston, d&ad, digital channels, direct marketing, London, Nigel Vaz, Ray Fine, sales generation, sapient, sapientnitro, sky, Vodafone, £26m acquisition
By Stephen Foster on August 15, 2011
If anyone doubted that the digital TV business in the UK (apart from Sky) was destined always to be a minnow, further evidence to the contrary has emerged with US company Scripps Networks Interactive, owner of Travel Channel and Food Network, buying into UKTV for a price that could reach £340m. Scripps, headquartered in Knoxville, [...]
Posted in Finance, Media, News | Tagged BBC, bbc worldwide, deal, digital channels, food channel, knoxville tennessee, programming, scripps networks interactive, travel channel, uk government, uktv, virgin media
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