By Stephen Foster on October 9, 2012
Well this is a big production and no mistake. And it’s been given the five star PR treatment too, even winning a write-up on the Sun’s website as the sexiest commercial ever or some such. Not entirely sure about that, but there’s more. Apparently brand owner Diageo asked BBH to concoct an all-female creative team [...]
Posted in Agencies, Clients, Creative, News | Tagged baileys, bbh, diageo, female team, gilbey's gin, irish cream, Kat Boicuk, Rosie Arnold
By Staff on June 15, 2012
180 Amsterdam has won the international advertising for Diageo’s Ketel One vodka brand after a pitch against Sid Lee and Anomaly. The agency will create a strategic platform and campaign for the premium vodka brand in new markets, including the UK. Ketel One is a joint venture between Diageo and Dutch company Nolet Group. Diageo [...]
Posted in Agencies, Clients, Creative, News | Tagged 180 amsterdam, anomaly, diageo, grey, ketel one, Michael Allen, nolet group, premium brand, sid lee, vodka
By Stuart Smith on March 23, 2012
By and large, corporate life is no laughing matter. One exception – and a cause of bottomless mirth at that – is the pompous business of corporate name-minting. Latest, in a long line of jokes, is ‘Mondelez International.’ What, you ask? It’s the new monicker for the Kraft spin-off snack business which will shortly be [...]
Posted in Clients, Creative, Finance, News | Tagged Aviva, cadbury, cod latin, corporate id specialists, crowd-sourcing, diageo, employees, Irene Rosenfeld, Kraft, mon delice, mondelez international, new name, oreos, Sharon Shedroff, strategic vision inc, Stuart Smith, Tony Vernon
By Stephen Foster on March 22, 2012
Blimey, how daft is that? New company names never cease to amaze (remember the birth of Diageo). But Kraft has taken the biscuit, or maybe the Oreo, with its choice of Mondelez International (complete with silly accent, it eludes my keyboard ‘skills’ anyway) for its new separately-listed snacks company to be headed by current all-of-Kraft [...]
Posted in Clients, Creative, Finance, News | Tagged diageo, employees, Irene Rosenfeld, Julius Caesar, Kraft, latin, mondelez international, new name, oreos, snacks business
By Stuart Smith on December 20, 2011
There’s an interesting ownership conundrum facing Bartle Bogle Hegarty and its 49 per cent sponsor Publicis Groupe. Here is what I have learned. It concerns Neogama BBH, the global micro-network’s Sao Paulo agency. Its founder, president and chief creative officer Alexandre Gama (pictured) wants to cash up the majority stake he owns. Neogama, set up [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Alexandre Gama, bartle bogle hegarty, bcom3, bradesco, bradesco bank, brazil, cannes lions, dentsu, diageo, johnnie walker, leo burnett, Maurice Levy, neogama bbh, Nigel Bogle, procter & gamble, publicis groupe, unilever
By Staff on September 19, 2011
Drinks giant Diageo, which already boasts 12.6m fans on Facebook, has increased its advertising investment in the social media site and is joining its new ‘client council’ that has its first meeting in October. On the face of it this looks like a sweetheart deal (Facebook CMO Carolyn Everson claims Facebook is a “small company” [...]
Posted in Agencies, Clients, Media, News | Tagged ad deal, american express, brazil, Carolyn Everson, diageo, drinks, facebook, facebook client council, facebook fans, guinness, Kathy Parker, olympics, procter & gamble, sao paulo, smirnoff, south america, swat team, walmart, world cup
By Staff on June 28, 2011
Chinese premier Wen Jiabao has been winning golden opinions among the UK business community by making the right noises about trade deals and saying that he doesn’t regard the Eurozone as a complete basket case (and hinting that he might spend some of China’s vast trade surplus on buying its less appealing government bonds). So [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged baijiu white spirit, China, chinese premier, diageo, Paul Walsh, publicis groupe, quanxing group, shuijingfang, Wen Jiabao, WPP
By Angie Dean on June 15, 2011
Crispin Porter+Bogusky may have been voted Ad Age’s Agency of the Decade just 18 months ago but since then the MDC-owned creative hotshop has not had the best of times. It recently lost $300m Burger King to Dentsu’s Mcgarrybowen and now it’s split with Diageo’s market-leading Jose Cuervo tequila brand. Jose Cuervo is a mere [...]
Posted in Agencies, Clients, Creative, News | Tagged Ad Age, agency of the decade, Alex Bogusky, anomaly, backmann family, burger king, captain morgan, crispin porter+bogusky, diageo, jose cuervo tequila, mdc partners, tanqueray gin, wieden+kennedy
By Angie Dean on April 6, 2011
Well a big payday might be coming for one of them as Campaign reports that Bacardi is reviewing its ad account at Young & Rubicam and looking for a ’boutique-style’ US-based agency. None of of these are exactly corner shops of course but will surely head the list of agencies not owned by one of [...]
Posted in Agencies, Clients, Creative, News | Tagged bacardi, crispin porter bogusky, diageo, droga5, Hamish McLennan, jose cuervo, Silvia Lagnado, Stefan Bomhard, wieden+kennedy, WPP, young & rubicam
By Angie Dean on January 26, 2011
Zut alors! Drinks giant Pernod Ricard has given its foundation product Pernod pastis a €5m makeover (aka a new bottle) but chosen Brit firm Coley Porter Bell (owned by WPP) for the task. Pernod Ricard is one of the few truly global players in drinks along with Diageo and Bacardi so it can use who [...]
Posted in Agencies, Clients, Creative, News | Tagged bacardi, coley porter bell, diageo, france, havas, marseilles, pastis, Paul Ricard, pernod, pernod ricard, publicis groupe, Sir Martin Sorrell, whisky, WPP
Recent Comments