By Staff on March 5, 2013
Deutsch New York has hired Rey Peralta from Mother as its new director of creative technology. Peralta has been director of creative technology at Mother since 2009. While there he worked on several digital projects including the launch of the Sour Patch Kids video game for Xbox, Sony PlayStation, iOS, and Android phones. Deutsch CCO [...]
Posted in Agencies, Clients, Creative, News | Tagged android, deutsch new york, director of creative technology, Greg DiNito, mother, Rey Peralta, Sony, xbox
By Stephen Foster on January 31, 2013
OK, here’s Merkley & Partner’s Super Bowl effort for the Mercedes CLA. This version anyway is 5×30 seconds, which comes in at about $20m on airtime (maybe they’re getting a volume discount). And surely the voiceover says you can get one of these fine machines for under three thousand dollars – huh? Kate Upton appeared [...]
Posted in Agencies, Clients, Creative, News | Tagged deutsch new york, faustian pact, go.daddy, mercedes cla, merkley & partners, mjz, super bowl, Willem Dafoe
By Stephen Foster on August 14, 2012
Interpublic may have issues with its two big lumbering agency giants McCann and DraftFCB but there are some jewels in the crown, digital agency R/GA which is busily expanding around the world and Deutsch, which is now the American end of the Lowe Worldwide network. Deutsch, which was bought by former IPG head Phil Geier [...]
Posted in Agencies, Clients, Creative, News, Research | Tagged Alum Shobha Sairam, Brent Vartan, deutsch new york, Linus Karlsson, mother new york
By Stephen Foster on August 8, 2012
US drinks giant Beam (which makes Jim Beam and Maker’s Mark among others) has appointed Ogilvy Chicago to handle Pinnacle Vodka, a couple of months after acquiring the brand which it claims is the fourth most popular non-flavoured brand in the US. And very happy both parties seem to be. Time was when such an [...]
Posted in Agencies, Clients, Creative, News | Tagged beam, Deb Boyda, deutsch new york, jim beam, Lee Newman, maker's mark, ogilvy chicago, pinnacle vodka, the martin agency
By Staff on May 22, 2012
One of the bits of Interpublic that’s working well at the moment (as opposed to its embattled DraftFCB) is Deutsch and the Lowe & Partners network agency has made an interesting signing with Qian Qian (pictured) from Crispin Porter + Bogusky in Boulder. Qian is abandoning the Rockies for Deutsch New York where he will [...]
Posted in Agencies, Clients, Creative, News | Tagged akqa, beijing, coke zero, crispin porter bogusky, deutsch new york, domino's, draftfcb, Greg DiNito, guinness, Interpublic, lowe & partners, missouri state university, Qian Qian, unilever, wallpaper magazine
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