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It's enough to give branding a bad name - now mercenaries outfit Blackwater becomes Academi

It’s enough to give branding a bad name – now mercenaries outfit Blackwater becomes Academi

By Stephen Foster on December 19, 2011

Branding companies (there seem to be more and more of them, perhaps because they used to be design companies) are heartily sick of being pilloried by ‘non-professionals’ for the weird and seemingly meaningless names they come up with (although this is largely the point, of course). In the UK the most recent notable example was [...]

Posted in Clients, Creative, News, Politics | Tagged academi, blackwater, branding agencies, cia, consignia, design companies, interbrand, iraq civilians killings, mercenaries, military, royal mail, security guards, training, xe

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