By Staff on December 7, 2011
As if Havas CEO David Jones wasn’t busy enough he’s found time to write a new book, Who Cares Wins: Why Good Business is Better Business. Here he explains why he wrote it. Six years ago, I was asked to speak at an Advertising Age Ideas Conference about redefining creativity. The key point of my [...]
Posted in Agencies, Clients, Finance, Media, News, Politics, PR | Tagged Bart Becht, BP, corporate social responsibility, david jones, deepwater horizon, dior, egypt, GE, havas ceo, James Smith, Jeff Immelt, John Galliano, Kenneth Cole, marks & spencer, new book, one young world, Paul Myners, Paul Polman, Reckitt-Benckiser, shell, Sidney Toledano, social media, sustainability, Tony Haymard, unilever, who cares wins
By Stephen Foster on May 9, 2011
WPP is teaming up with Aon, one of the world’s biggest insurance brokers, and Zurich Financial Services to offer insurance policies worth up to $100m for companies seeking to restore damaged reputations. The policies will have an annual premium of about $5m and WPP’s contribution will be up to $25m of advertising, lobbying and public [...]
Posted in Agencies, Clients, Finance, News, PR | Tagged Alan Parker, aon, BP, brunswick, crisis management, deepwater horizon, img, insurance, insurance policies, licensing, loss adjuster, Rolls Royce, Sir Martin Sorrell, Sony, toyota, WPP, zurich financial services
By Stephen Foster on December 6, 2010
Embattled oil company BP has registered as a trademark the phrase ‘Be Proud Join In’ in what is thought to be its slogan for the 2012 London Olympics. The company has been in the political and every other doghouse since the Deepwater Horizon oil spill in the Gulf of Mexico that led to the departure [...]
Posted in Clients, Creative, News, PR | Tagged Andrew Gowers, be proud join in, beyond petroleum, Bob Dudley, BP, deepwater horizon, london 2012 olympics, Lord Browne, Tony Hayward
By Stephen Foster on November 24, 2010
Former FT editor Andrew Gowers must be thinking of packing in this PR lark (it seems to be be giving up on him unfortunately). Gowers joined BP a year as head of media just in time to preside over the Deepwater Horizon oil disaster which also led to the departure of BP CEO Tony Hayward. [...]
Posted in Clients, Finance, Media, News, Politics, PR | Tagged Andrew Gowers, Anji Hunter, Bob Dudely, BP, deepwater horizon, Lord Browne, Peter Mandelson, Tony Blair, Tony Hayward
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