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By Stuart Smith on May 24, 2012
Should we feel sad or glad for them? Viewed one way, Adam & Eve has just paid itself an awful lot of money to acquire a decent car account, Volkswagen. Looked at in another, what is arguably the UK’s most creative independent hotshot has sold itself short by doing a deal with an American multinational [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, amv/bbdo, Ben Priest, David Golding, ddb london, halifax, harvey nichols, James Murphy, John Lewis, John Wren, omnicom, rkcr/y&r, Stephen Woodford, Tom Roberts, tribal ddb, virgin media, volkswagen, £60m deal
By Stephen Foster on May 24, 2012
John Lewis agency Adam & Eve, bought for £60m by Omnicom yesterday, seems to have executed a reverse takeover of flagging DDB London as the Adam & Eve-ites have emerged firmly on top in the merged agency’s management. The three A&E founders James Murphy (pictured), David Golding and Ben Priest becomes CEO, CSO and executive [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, Ben Priest, David Golding, ddb london, integrated agency, john Banks, John Wren, merger, omincom, rainey Kelly, reverse takeover, rkcr/y&r, Rupert Howell, Stephen Woodford, Tom Roberts, virgin media, WPP, y&r, £60m
By Stephen Foster on May 23, 2012
It’s all rather depressing really, a new agency comes on the scene, scores highly (in this case with one account) and then sells out at the top of what might be a very short market. But that’s what seems to have happened with John Lewis agency Adam & Eve (itself a breakaway from RKCR/Y&R whose [...]
Posted in Agencies, Clients, Finance, News | Tagged a&e, adam & eve, Ben Priest, David Golding, ddb london, integrated platform, James Murphy, mother, omnicom, rkcr/y&r, sale, tribal ddb, virgin media, volkswagen, WPP, £60m deal
By Stuart Smith on April 6, 2012
All advertising is, in a certain sense, the cultivation of cliché. Agencies first determine – with whatever artifice their planning departments can provide – suitable socio-economic stereotypes which their creative departments then bombard relentlessly with the most seductive messages they can contrive. Success and consistency in this trade leads to agency work acquiring a highly [...]
Posted in Agencies, Clients, Creative, News | Tagged adam & eve, Ben Priest, breakaway, David Golding, google, James Murphy, John Dryden, John Lewis, journey through life, lloyds bank, rkcr/y&r, Stuart Smith
By Stephen Foster on September 29, 2011
This morning we learned that Guy Hayward was quitting as CEO of JWT London and this afternoon we learned that RKCR/Y&R CEO Richard Exon (left) and ECD Damon Collins were quitting to form their own agency. Both agencies are owned by WPP. It doesn’t seem that long since David Golding, Ben Priest and James Murphy [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, bbh, Ben Priest, betc, breakaway, Damon Collins, David Golding, gardening leave, Guy Hayward, havas, Jame Murphy, John Lewis, jwt london, legal action, mother, oystercatchers, Richard Exon, rkcr/y&r, Sir Martin Sorrell, wieden+kennedy, WPP
By Stephen Foster on August 16, 2011
Rainey Kelly Campbell Roalfe is an often unremarked entity on the London creative front but the decision by WPP’s Sir Martin Sorrell to buy the agency a decade ago and use it to revitalise big purchase Young & Rubicam in London has worked out very well. This despite a high profile breakaway a couple of [...]
Posted in Agencies, Clients, Creative, News | Tagged adam & eve, bbh, Ben Priest, David Golding, grey, internal wpp shoot-out, irish campaign, James Murphy, JWT, Mary-Teresa Rainey, ogilvy & mather, rkcr/y&r, Sir Martin Sorrell, Sir Richard Branson, virgin atlantic, Vodafone, WPP, young & rubicam
By Stephen Foster on February 3, 2011
This one would have made Liverpool versus Manchester United look like a friendly Lancashire kickabout. Adam & Eve, the breakaway from RKCR/Y&R whose partners were successfully sued for £750,000 by WPP boss Sir Martin Sorrell for breaking the terms of their gardening leave, has beaten WPP’s RKCR/Y&R (can’t they just decide to be one or [...]
Posted in Agencies, Clients, Creative, News | Tagged abbott mead vickers bbdo, adam & eve, Ben Priest, David Golding, gardening leave, halifax, James Murphy, John Lewis, legal action, lloyds banking group, needle match, rkcr/y&r, Sir Martin Sorrell, WPP, youview
By Stephen Foster on December 7, 2010
And you have to say the agency, a breakaway from RKCR/Y&R in 2007, deserves it after winning an impressive raft of new business including Fosters and new TV service YouView and showing it can handle big accounts with aplomb, most notably John Lewis. The news won’t be greeted with joy either at Y&R HQ in [...]
Posted in Agencies, Clients, Creative, News | Tagged adam & eve, Ben Priest, David Golding, fosters, James Murphy, John Lewis, marketing agency of the year, rkcr/y&r, Sir Martin Sorrell, vccp, WPP
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