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david & gliath

Nielsen chooses David & Goliath's Kia campaign as best in US as European business reviews

Nielsen chooses David & Goliath’s Kia campaign as best in US as European business reviews

By Angie Dean on April 22, 2011

It’s never safe to venture into the deep water is it? Assume clients are happy, that is. Campaign reported this week that Hyundai’s Kia brand is approaching agencies about its European business even as incumbent David & Goliath’s TV campaign for the Kia Soul was being chosen by market researcher Nielsen as the most effective [...]

Posted in Agencies, Clients, Creative, News | Tagged ad review, david & gliath, hyundai, kia, nielsen, rapping hamsters, top us car ad

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