By Stephen Foster on August 9, 2012
Former GM CMO Joel Ewanick obviously thought it was, in fact he probably thought it was worth more as some aspects of the deal (which apparently breached GM spending limits) have been renegotiated in the wake of his hasty departure. GM has agreed to pay Manchester United $559m from 2014 to 2021 (the deal includes [...]
Posted in Clients, Finance, Media, News | Tagged $559m shirt deal, chevrolet, Dan Akerson, genenral motors, Joel Ewanick, Sir Alex Ferguson, Wayne Rooney
By Staff on June 10, 2011
Trying to hang on to its status as the world’s biggest carmaker drove General Motors into bankruptcy just a couple of years ago. Now, under new CEO Dan Akerson, the company has discovered the joys of small and, according to reports from Germany, is once again trying to offload its European unit Opel (which includes [...]
Posted in Clients, News | Tagged astra, buick, cadillac, chevrolet, chevy, chevy volt, China, Dan Akerson, general motors, germany, gm, gmc, goodby silverstein, hummer, Joel Ewanick, opel, saic, shanghai gm, vauxhall, vw, wolfsburg
By Stephen Foster on January 21, 2011
There aren’t many CEOs who could front an ad for their company without the aid of an interviewer or tricksy effects but GM’s new CEO Dan Akerson makes a pretty good fist of it in this film. Akerson, a former executive at Carlyle and Nextel, is the man who unleashed marketing supremo Joel Ewanick on [...]
Posted in Agencies, Clients, News | Tagged carlyle, chevrolet volt, Chris Perry, Dan Akerson, general motors, gm, hyundai, Joel Ewanick, Linda Marshall, Mary Barra, nextel
Recent Comments