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Craig MacDonald

Coke is tops for brand engagement on Facebook with more than 34m fans

Coke is tops for brand engagement on Facebook with more than 34m fans

By Staff on October 20, 2011

Coca-Cola, which has just appointed 360i as its global social media monitoring agency, is the most popular brand on Facebook according to leading US search marketing agency Covario. Covario’s new study measures overall brand engagement including reach (number/growth of followers), engagement (monthly posts, likes, comments and applications), technical aspects of Facebook pages (brand name usage, [...]

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Is this how to increase Google search results?

By Stephen Foster on April 28, 2010

Craig MacDonald, chief marketing officer of search ROI software firm Covario thinks it is anyway. His job explains why Craig is being so generous with readers of Ad Age but he has some interesting points to make about the business of clawing your way to the top of Google listings. Essentially Craig says you need [...]

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