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corporate social responsibility
By Stephen Foster on February 7, 2012
Which is a bit radical for an ad agency but, then, Wieden+Kennedy is. W+K Delhi produces a glossy magazine called Motherland which is sold across India and other bits of the East. In its latest issue it writes about India’s prisons, which aren’t all that good (for the inmates anyway) but whose are? It’s an [...]
Posted in Agencies, Media, News, Politics | Tagged corporate social responsibility, India, indian prison system, motherland magazine, us prison system, wieden+kennedy delhi
By Stephen Foster on December 10, 2011
There aren’t many organisations on this troubled earth that can be confidently called a ‘good thing’ but one such is Amnesty International which has been sticking up for political prisoners and other causes under what we loosely call ‘freedom’ for 50 years now. Today is its 50th Human Rights Day. To mark this it’s bringing [...]
Posted in Clients, Creative, News, Politics, PR | Tagged 50th anniversary, amnesty international, Barack Obama, Bob Dylan, Bruce Springsteen, corporate social responsibility, covers album, david jones, guantanamo bay, havas, human rights day, Pete Townshend, Peter Cook, procter & gamble, secret policeman's ball, Sting, UK rendition policies, unilever, we are augustines
By Staff on December 7, 2011
As if Havas CEO David Jones wasn’t busy enough he’s found time to write a new book, Who Cares Wins: Why Good Business is Better Business. Here he explains why he wrote it. Six years ago, I was asked to speak at an Advertising Age Ideas Conference about redefining creativity. The key point of my [...]
Posted in Agencies, Clients, Finance, Media, News, Politics, PR | Tagged Bart Becht, BP, corporate social responsibility, david jones, deepwater horizon, dior, egypt, GE, havas ceo, James Smith, Jeff Immelt, John Galliano, Kenneth Cole, marks & spencer, new book, one young world, Paul Myners, Paul Polman, Reckitt-Benckiser, shell, Sidney Toledano, social media, sustainability, Tony Haymard, unilever, who cares wins
By Stephen Foster on June 16, 2011
Corporate social responsibility is one of the issues of the age: is it companies contributing to the greater good or just a clever way to promote their (not so good for all of us) products? McDonald’s has it both ways in this clever ad from Leo Burnett. So is it trying to con us into [...]
Posted in Agencies, Clients, Creative, PR | Tagged advertising, big mac, corporate social responsibility, csr, leo burnett, McDonalds, tv ad
By Stephen Foster on February 24, 2011
Well it’s certainly ambitious and a step beyond the corporate social responsibility agenda espoused by most of the world’s global marketers (some would add polluters). Here it is: Two billion times a day, somebody, somewhere, uses a Unilever brand. Our products make small but important differences to the quality of people’s everyday lives. We have [...]
Posted in Clients, News, PR | Tagged China, corporate social responsibility, liptons tea, Paul Polman, sustainable living plan, unilever
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