By Angie Dean on November 2, 2012
Anheuser-Busch InBev has named AKQA as its US digital agency for Budweiser, Bud Light and Stella Artrois, replacing Heineken at the WPP-own company. Heineken is in the process of moving its digital work to above-the-line agency Wieden+Kennedy. In US terms AB InBev is much bigger than Heineken although Heineken is one of the fastest-growing imports. [...]
Posted in Agencies, Clients, Creative, News | Tagged ab inbev, akqa, bud light, Budweiser, cavalry, coors, ddb, heineken, mcgarrybowen, Paul Chibe, Tom Bedecarre, wieden+kennedy, WPP
By Angie Dean on August 28, 2012
Bud Light owner InBev is continuing to ring the changes on its key brand, moving the Canadian account to Anomaly’s new Toronto office a few weeks after dumping Mcgarrybowen in the US after just eight months in favour of roster agency Translation. Anomaly, which sold a majority stake to marcoms group MDC Partners a year [...]
Posted in Agencies, Clients, Creative, News | Tagged anomaly, bud light, Budweiser, canada, Carl Johnson, coors, inbev, mcgarrybowen, taxi
By Stephen Foster on July 9, 2012
Uk agency Fold7 isn’t as famous as Heineken’s Wieden+Kennedy or Coors’ line-up of VCCP in the UK and newly-formed Team WPP (aka Cavalry) in the US but it seems to be winning the lion’s share of the world’s fourth-largest brewer Carlsberg. Here’s the latest in its “that Calls for a Carlsberg’ campaign featuring a spin [...]
Posted in Agencies, Clients, Creative, News | Tagged Carlsberg, cavalry, coors, fold7, global campaign, that calls for a carlsberg, the crate escape
By Staff on June 22, 2012
WPP has unveiled its new agency – called Cavalry – set up specifically to handle new Client Coors. The agency will be based in Chicago and, initially at least, work solely on digital and traditional advertising for $170m Coors and Coors Light which moved from Interpublic-owned DraftFCB in May. Basing the agency in US adland’s [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged bank of america, bespoke deals, cavalry, chicago, coors, Dell, draftfcb, enfatico, George Rogers, Jim Larmon, Marty Stock, WPP
By Stephen Foster on May 30, 2012
More than 50 per cent of WPP shareholders are likely to vote against boss Sir Martin Sorrell’s recent pay package according to a report in the Financial Times. Advisory group Institutional Shareholders Services (ISS) says it’s advising its client to vote against Sorrell’s £13m package (about half of which is a ‘new’ deal) and other [...]
Posted in Agencies, Clients, Finance, News | Tagged bank of america, coors, dublin agm, iss, Jeffrey Rosen, John Wren, Maurice Levy, Michael Roth, news corporation, pay package, remuneration committee, shareholder revolt, shareholder spring, Sir Martin Sorrell, team wpp, Vodafone, WPP
By Stephen Foster on May 29, 2012
WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys. Founded in 2007 and headquartered in Grenoble, Predictys has a co-operative database which includes information from 140m opted-in consumers sourced from about 25 partners. Most of its clients are affiliation networks that use it as a third-party provider [...]
Posted in Agencies, Clients, Finance, News, PR, Research | Tagged adam & eve, agm, chime communications, comparethemarket, coors, data, ddb london, easyJet, france, grenoble, grey, Hugh Baillie, JWT, kantar, kbm, Lord Bell, ogilvy, omnicom, pay package, Piers Pottinger, predictys, rkcr/y&r, Sir Martin Sorrell, vccp, WPP
By Staff on May 8, 2012
Sir Martin Sorrell has been taking time out from trying to sort a diplomatic incident ‘twixt Argentina and the UK provoked by the latter’s Y&R ‘Malvinas’ commercial, to address the US Association of National Advertisers Financial Management Conference in sunny Florida. In it he no doubt pleased his audience of procurement executives and others by [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged argentina, association of national advertisers financial management coference, bank of america, coors, Dell, enfatico, JWT, malvinas ad, O&M, Sir Martin Sorrell, team wpp, uk, working horizontally, WPP, y&r
By Stephen Foster on May 3, 2012
They all laughed when WPP’s Sir Martin Sorrell started to put together client-focussed teams from his sprawling empire, to pitch for the world’s biggest clients. The short-lived experiment with WPP’s Enfatico agency for Dell being the cause of the greatest amusement. But Sorrell (pictured) seems to be having the last laugh now with, ‘Team Bank [...]
Posted in Agencies, Clients, News | Tagged $1.5bn account, Andrew Robertson, Anne Finucane, bank of america, bbdo, brand union, chevrolet, commonwealth agency, coors, Dell, draftfcb, enfatico, omnicom, Pepsi, Sir Martin Sorrell, team bank of america, Vodafone
By Paul Simons on May 2, 2012
The latest news that Miller Coors has consolidated its $200m business in to ‘Team WPP’ throws up a number of questions that are likely to be talked about in the HQs of the global networks. The key one I would guess is: “Will more global clients follow suit?” The obvious question for me is, if [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged agency review, chicago office, coors, IBM, Lou Gerstner, ogilvy & mather, one brand one voice, Paul Simons, Sir Martin Sorrell, team wpp, turf wars, WPP
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