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Perrier and Ogilvy try a game, Arnold and Sussy get cooking but Deutsch LA sticks to ads for TEN

Perrier and Ogilvy try a game, Arnold and Sussy get cooking but Deutsch LA sticks to ads for TEN

By Stephen Foster on April 3, 2013

It’s sometimes hard to convey the inner workings of the creative community to you, dear readers. Perrier and Ogilvy Paris have recently launched their ingenious ‘Secret Place’ promotion (to which I was invited in Paris, but I was marooned in frozen London) but all I can really do is direct you to the website where [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged arnold amsterdam, chef misha, cooking, deutsch la, dr pepper ten, manliest soda, ogilvy paris, Perrier, secret place, sussy t-shirts

Kraft tries to get America cooking with $50m Mcgarrybowen 'make something amazing' campaign

Kraft tries to get America cooking with $50m Mcgarrybowen ‘make something amazing’ campaign

By Angie Dean on January 18, 2012

Kraft is limbering up in preparation to splitting the company between food and snacks (Cadbury etc) and it’s spending around $50m trying to persuade Americans to start cooking, of all things. Using Kraft products naturally. The campaign from Mcgarrybowen is called ‘Make something amazing.’ The results on offer aren’t exactly Heston Blumenthal but, first things [...]

Posted in Agencies, Clients, Creative, News | Tagged $50m campaign, cadbury, company split, cooking, Heston Blumenthal, kraft fresh take, make something amazing campaign, mcgarrybowen, southwest three cheese chicken

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