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Kraft tries to get America cooking with $50m Mcgarrybowen ‘make something amazing’ campaign

Kraft tries to get America cooking with $50m Mcgarrybowen ‘make something amazing’ campaign

Kraft is limbering up in preparation to splitting the company between food and snacks (Cadbury etc) and it’s spending around $50m trying to persuade Americans to start cooking, of all things. Using Kraft products naturally. The campaign from Mcgarrybowen is ...

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