By Stephen Foster on March 8, 2013
WPP looks set to challenge the likes of Accenture with the formation of a new GroupM company, GroupM Consulting Services. The new company says it will help clients with marketing and media analytics, portfolio management, marketing budget allocation and optimization, audience targeting, business forecasting and return on media/marketing investment: exactly what Accenture and newer players [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged accenture, consultancy, ebiquity, Ernie Simon, groupm, groupm consulting services, Kelly Clark, Media, Mike Greenlees, mindshare, omd, Sir Martin Sorrell, WPP
By Stephen Foster on July 17, 2012
Interpublic-owned digital agency R/GA (although we’re not supposed to call it that any more according to CEO Bob Greenberg) is planning to challenge the might of management consultancies Accenture, Bain and McKinsey with a new consultancy offering which he terms ‘business transformation.’ R/GA is also creating an enlarged NPD operation. The agency has recently scored [...]
Posted in Agencies, Clients, Finance, News | Tagged akqa, Bob Greenberg, consultancy, Interpublic, lbi, nike fuelband, npd, r/ga, WPP
By Staff on October 27, 2011
BDO, a network of accountants scattered across the globe, is the fifth largest after the ‘big four’ – KPMG, PWC, Ernst & Young and Deloitte – which dominate the auditing of big global companies and, consequently, the much more lucrative consultancy work that goes with it. BDO celebrates its centenary next year and is celebrating [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged accoutants, bdo, big four, consultancy, deloitte, ernst & young, fifth largest, Julia Roberts lookalike, kpmg, pwc, seiter & miller
Recent Comments