• Home
  • About us
  • Columnists
  • Archives
  • Contact
More About Advertising
The alternative voice of advertising, marketing and media
Cocoa Boutique Ltd
  • Agencies
  • Analysis
  • Clients
  • Creative
  • Finance
  • Media
  • News
  • Politics
  • PR
  • Research
  • Subscribe
Browse: Home / competition

competition

Super Bowl 2013: Coke gets lost in the desert while Oreo keeps its powder dry

Super Bowl 2013: Coke gets lost in the desert while Oreo keeps its powder dry

By Stephen Foster on February 1, 2013

The Super Bowl ad we all want to see before Sunday’s game is Wieden+Kennedy Portland’s for Oreo – Mondelez gave the task to W+K ahead of official lead agency DraftFCB. Apart from info to the effect that it features a struggle between between people who like the crunch and those who like the cream in [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged coca-cola, cokechase, competition, draftfcb, mondelez, oreo, super bowl 2013, wieden+kennedy portland

Saatchi picks soul legend James Brown for 2012 Music Video Challenge

Saatchi picks soul legend James Brown for 2012 Music Video Challenge

By Stephen Foster on May 28, 2012

‘Godfather of Soul’ James Brown has been chosen as the subject for this year’s Music Video Challenge from Saatchi & Saatchi, a competition inviting young directors to work on a real video project. Last year it was the latest release from Moby. ‘James Brown – A Music Video Challenge’ is a collaboration between Saatchi, Australia’s [...]

Posted in Agencies, Creative, News | Tagged 1962, Alberto Gomez, bug music videos, cannes, competition, genero.tv, James Brown, live at the apollo, Moby, music video challenge, new directors, new directors' showcase, saatchi & saatchi, sex machine, try me, universal music enterprises

We're all talking about BA's air wars but the focus is on easyJet as Sir Stelios takes to the air again

We’re all talking about BA’s air wars but the focus is on easyJet as Sir Stelios takes to the air again

By Paul Simons on September 28, 2011

I have been quite surprised at the debate sparked by the new British Airways campaign and the reaction I’ve had already to my previous comments on the work. There is a clear division of quite strong opinion; one camp is very dismissive of the BA campaign and another camp very supportive. It also becomes more [...]

Posted in Agencies, Clients, Creative, News | Tagged ad agency, BA, Bill Bernbach, british airways, Carolyn McCall, club class, competition, easyJet, fastjet, guardian media group, Paul Simons, ryanair, simons palmer, Sir Stelios, va, vccp, virgin atlantic, virgin upper class

Now News Corp is in the dock over claims it hacked into rival US in-store marketing company

Now News Corp is in the dock over claims it hacked into rival US in-store marketing company

By Stephen Foster on July 21, 2011

It really doesn’t get any better for embattled News Corporation. Fresh from what Rupert Murdoch called the most ‘humble’ day of his long life before the UK Parliamentary culture, media and sport committee (plus a shaving foam pie in the face) the company is facing the revival of allegations in the US that it hacked [...]

Posted in Media, News, Politics | Tagged $29m settlement, 2009 out of court settlement, competition, computer hacking, culture media and sport committee, democratic party, democratic politicians, floorgraphics, fox news channel, Frank Lautenberg, Gordon Taylor, James Murdoch, Max Clifford, news america marketing, news corporation, News International, phone hacking, Rupert Murdoch

Has the OFT failed to see the wood for the trees in the tightly-controlled UK poster market?

Has the OFT failed to see the wood for the trees in the tightly-controlled UK poster market?

By Stephen Foster on February 3, 2011

The UK Office of Fair Trading’s eagerly-awaited report into competition in the outdoor industry more or less clears the big agency buyers – WPP’s Kinetic and Aegis’ Posterscope – of distorting competition even though the two companies control over 80 per cent of the agency market. Neither does it seem too worried about the dominance [...]

Posted in Agencies, Clients, Media, News | Tagged aegis, cbs outdoor, Clear Channel, commissions, competition, JC Decaux, kinetic, office of fair trading, OFT, posterscope, Primesight, rebates, uk poster market, WPP

Top Stories Straight to your inbox!

Join the Conversation!

follow More About Advertising Like More About Advertising

Popular Posts

  • Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
  • ‘Two iPhones walk into a bar…I forget the rest’ – Apple’s Siri turns joker for John Malkovitch
  • Centaur Media’s £50m bold bet on digital business Econsultancy backfires disastrously
  • HSBC and JWT tweak Aussie tail in new British Lions rugby tour ad
  • WPP chuffed with Omnicom travails, BBH puts its hopes in Lafferty and BBC’s Today goes girl hunting
  • Marketing Week publisher Centaur faces exit from print as revenue plummets

Recent Comments

  • Martin Smith on Centaur Media’s £50m bold bet on digital business Econsultancy backfires disastrously
  • Martin Smith on Marketing Week publisher Centaur faces exit from print as revenue plummets
  • George Parker on Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
  • Mike Cornwell on Why are advertising’s fat cats all blokes?
  • Mark Andrews on Hello People’s Dave Dye picks his Desert Island Ads

Claro Print

Categories

  • Agencies (RSS)
  • Analysis (RSS)
  • Clients (RSS)
  • Creative (RSS)
  • Finance (RSS)
  • Media (RSS)
  • News (RSS)
  • Politics (RSS)
  • PR (RSS)
  • Research (RSS)

Meta

  • Log in
  • Entries RSS
  • Comments RSS

Tags

advertising apple bartle bogle hegarty bbh coca-cola David Cameron facebook google Interpublic Maurice Levy news corporation omnicom procter & gamble publicis groupe Rupert Murdoch saatchi & saatchi Sir Martin Sorrell Tesco wieden+kennedy WPP

About us

At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media.
Please contact us with your news, views and comments.

Copyright © 2013 More About Advertising.
With help of Momentum Website Design.