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AMV produces podium finish for ExxonMobil

AMV produces podium finish for ExxonMobil

By Stephen Foster on April 30, 2013

The mighty ExxonMobil is offering a day at the motor races to some lucky petrol head in a competition so AMV/BBDO has been charged with making an ad for it. Groan, groan they all went – the Mobil-sponsored team in question is Vodafone McLaren Mercedes (whose cars aren’t running very quickly at the moment unfortunately) [...]

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BBH and Axe are all at sea in online competition ad

BBH and Axe are all at sea in online competition ad

By Stephen Foster on August 14, 2012

The danger with ‘integrated’ advertising is that you aim at lots of targets and hit none of them. Here’s a classic case in point from the mighty BBH for Axe/Lynx. The aim is to flog a social media competition with a stay on a real island as the prize. BBH is obviously trying to send [...]

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