By Staff on September 17, 2012
Italian eyeware company Safilo Group has appointed Wieden+Kennedy Amsterdam to handle its Carrera brand. Carrera (left, as sported by Usher) began in Austria in the 1950s as a specialist in ski-ing and motor racing goggles. The agency will launch a teaser campaign later this year (it seems to like these) and then unveil a new [...]
Posted in Agencies, Clients, News | Tagged carrera, Clay Mills, eyeware, luxottica, Nicola Giorgi, safilo group, Sunglasses, wieden+kennedy amsterdam
By Staff on June 26, 2012
Wieden+Kennedy Amsterdam has produced its first campaign for new client GE MENAT (US industrial giant GE in the Middle East, North Africa and Turkey) called ‘We all make progress.’ This is designed to promote GE as a driver of progress in the Middle East, by celebrating the tangible, human benefits of its technology. The campaign [...]
Posted in Agencies, Clients, Creative, News | Tagged Clay Mills, GE, MENAT region, new print campaign, Rania Rostom, we all make progress
By Staff on March 26, 2012
Wieden+Kennedy Amsterdam has wasted no time in replacing managing director Lee Newman, recently poached by Ogilvy & Mather Chicago to be its new president. Newman is being replaced by head of business development Clay Mills (pictured) who also heads the Heineken account. Mills joined the agency in 2010 and since then Heineken has appointed W+K [...]
Posted in Agencies, Clients, Creative, News | Tagged beeline, Clay Mills, Dave Luhr, Eric Quennoy, ge middle east, gunn report, heineken, Lee Newman, Mark Bernath, new managing director, ogilvy & mather chicago, wieden+kennedy amsterdam
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