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	<title>More About Advertising &#187; classic coke</title>
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		<title>Coca-Cola&#8217;s WWF white cans Christmas promotion for polar bears bites back</title>
		<link>http://www.moreaboutadvertising.com/2011/12/coca-colas-wwf-white-cans-christmas-promotion-for-polar-bears-bites-back/</link>
		<comments>http://www.moreaboutadvertising.com/2011/12/coca-colas-wwf-white-cans-christmas-promotion-for-polar-bears-bites-back/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 09:21:54 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Clients]]></category>
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		<category><![CDATA[News]]></category>
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		<category><![CDATA[christmas promotion]]></category>
		<category><![CDATA[classic coke]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[diet coke]]></category>
		<category><![CDATA[marketing disaster]]></category>
		<category><![CDATA[new coke]]></category>
		<category><![CDATA[polar bears]]></category>
		<category><![CDATA[project kansas]]></category>
		<category><![CDATA[regular coke]]></category>
		<category><![CDATA[world wildlife fund]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=31126</guid>
		<description><![CDATA[Selling Coca-Cola at Christmas in white cans to promote a tie-up with the World Wildlife Fund to help the declining polar bear population must have seemed a good idea at the time but, one and a half billion cans later, it has proved to be one of the mighty soft drink maker&#8217;s rare but spectacular [...]]]></description>
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