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Coca-Cola's WWF white cans Christmas promotion for polar bears bites back

Coca-Cola’s WWF white cans Christmas promotion for polar bears bites back

By Stephen Foster on December 8, 2011

Selling Coca-Cola at Christmas in white cans to promote a tie-up with the World Wildlife Fund to help the declining polar bear population must have seemed a good idea at the time but, one and a half billion cans later, it has proved to be one of the mighty soft drink maker’s rare but spectacular [...]

Posted in Clients, Creative, News, PR | Tagged christmas promotion, classic coke, coca-cola, Coke, diet coke, marketing disaster, new coke, polar bears, project kansas, regular coke, world wildlife fund

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