By Stuart Smith on July 12, 2012
Pink: it’s the new black. Brands are falling over each other to ‘out’ themselves as fellow travellers in the Lesbian, Bisexual, Gay and Transgender community (hereto after, LBGT). First we had Kraft, with its Gay Pride rainbow cookie (left), posted on a Facebook page. Then Google joined forces with Citigroup and Ernest & Young to [...]
Posted in Clients, News, Politics, PR | Tagged bisexual, citigroup, ernst & young, facebook, gay, google, Ian Ayre, John Terry, Kraft, lbgt, lesbian, liverpool fc, liverpool pride, oreos, transgender
By Stephen Foster on July 11, 2012
There was a time when companies just tried to sell us things but the ‘just’ in that seems like a long time ago. They’re still trying to sell us things, of course, but also make the world a better place. Or maybe trying to sell by telling us they’re making the world a better place [...]
Posted in Clients, Creative, Media, News, Politics | Tagged citigroup, ernst & young, gayglers, gays, google, lbgt, legalise love
By Stephen Foster on April 3, 2012
US banking giant Citigroup (or Citi as it likes to be known) is 200 this year and has produced this film to celebrate the fact, as you do. It celebrates some of the great things the bank has been involved in, like digging the Panama Canal in 1904 (great if you weren’t one of the [...]
Posted in Clients, Creative, Finance, News | Tagged 200th anniversary, atms, Charles Prince, citi, citigroup, great bankling crash 2009, leveraged buyouts, panama canal, us government bailout, we're still dancing
By Stuart Smith on February 10, 2012
Lapac and Rumea sound a bit like those ancient continents Gondwana and Laurea, which straddled the Earth before tectonic plates carved them into the world map we know. Actually, the parallel is not so very far off the mark. Except, the carving of these new continental landmasses is being done, even as we speak, by [...]
Posted in Agencies, Clients | Tagged Anshu Jain, citigroup, coca-cola, deutsche bank, emerging markets, Harvard Business School, India, Indra Nooyi, lapac, Muhtar Kent, Nitin Nohria, Paul Polman, Pepsi, Rakesh Kapoor, Reckitt-Benckiser, rumea, Stuart Smith, unilever, Vikram Pandit, wasp establishment
By Angie Dean on August 18, 2011
Clients are always coming up with new ways to aggravate agencies, one of the most recent being so-called ’tissue’ meetings which so annoy the likes of Bartle Bogle Hegarty’s John Hegarty. Now BBH has found itself on the wrong end of another client trend, the demand by some clients (in this case its own LG [...]
Posted in Agencies, Clients, Creative, News | Tagged account resignatiopn, Arto Hampartsoumian, bartle bogle hegarty, bbh, citigroup, constant pitches, Dermot Boden, flat-screen tvs, John Hegarty, lg electronics, mobiles, Simon Kang
By Angie Dean on March 18, 2011
‘Life’s Good’ was Dermot Boden’s marketing mantra at South Korean electronics and household goods giant LG and it’s turning out pretty well for the Irishman as he’s just landed the CMO job at US banking giant Citigroup, along with a Wall Street-style salary presumably. Next year Citigroup celebrates its 200th anniversary, an event that didn’t [...]
Posted in Clients, News | Tagged citigroup, Dermot Boden, lehman brothers, lg, life in a day, wall street, Youtube
By Stephen Foster on November 4, 2010
Terra Firma boss Guy Hands lost his case for fraud against Citigroup in a New York court today but neither party comes out smelling of roses. Hands and his chums have lost £1.75bn of equity in this benighted deal while Citigroup still has over £2bn outstanding in unsecured loans on a business the court agreed [...]
Posted in Media, News | Tagged citigroup, David Wormsley, emi, Guy Hands, terra firma
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