By Stephen Foster on December 19, 2011
Branding companies (there seem to be more and more of them, perhaps because they used to be design companies) are heartily sick of being pilloried by ‘non-professionals’ for the weird and seemingly meaningless names they come up with (although this is largely the point, of course). In the UK the most recent notable example was [...]
Posted in Clients, Creative, News, Politics | Tagged academi, blackwater, branding agencies, cia, consignia, design companies, interbrand, iraq civilians killings, mercenaries, military, royal mail, security guards, training, xe
By Stephen Foster on September 8, 2011
Well we can only take so much. Price comparison site Gocompare.com’s campaign featuring bellowing tenor Gio Compario (actually a Welshman) has no doubt done wonders for the brand awareness and profits of the Esure-backed website but Gio is surely in danger of outstaying his welcome. Now the company is reviewing its media buying arrangements with [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged campaign, Chris Ingram, Chris Wilkins, cia, direct line, esure, Gio Compario, gocompare.com, insurance, mec, media review, Michael Winner, Peter Wood, price comparison website, sheila's wheels, Sian Vickers, welsh tenor, WPP
By Stephen Foster on March 7, 2011
UKRD, formerly The Local Radio Company, is the best UK company to work for according to a Sunday Times survey, way ahead of others in the media and marcoms sector including Leo Burnett (39th place), WPP media buyer MEC (68), Bartle Bogle Hegarty (69), PR firm Edelman (74), Engine Group (86), Kantar Worldpanel, the old [...]
Posted in Agencies, Clients, Media, News, PR, Research | Tagged bartle bogle hegarty, bbh, cia, dunnhumby, edelman, engine group, kantar worldpanel, leo burnett, mec, Richard Wheatly, Sir Martin Sorrell, sunday times survey, the local radio company, ukrd, WPP
Recent Comments