By Staff on November 6, 2012
Not that you can get much grittier than the grand tours of Detroit that launched Wieden+Kennedy Portland’s epic series for Chrysler but selling cars these days means selling the gadgets and technology they’re stuffed with. And you don’t get Eminem or Clint Eastwood to do the heavy lifting every time. So W+K is sticking to [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler 300, Clint Eastwood, Eminem, imported from detroit, wieden+kennedy portland
By Stephen Foster on April 25, 2012
Chrysler is claiming that the four follow-up ads to Clint Eastwood’s celebrated ‘Halftime in America’ Super Bowl epic have resulted in soaring awareness levels and sales of its Chrysler, Dodge, Jeep and Ram models. Agency Wieden+Kennedy Portland is mining a pretty heavy wave of emotion in many of its recent offerings, like the current P&G [...]
Posted in News | Tagged chevrolet, chrysler, chrysler 300, Clint Eastwood, commonwealth, doge, Eminem, halftime in america, imported from detroit, jeep, Joel Ewanick, mccann, my son steven, ram, super bowl, wieden+kennedy portland
By Stephen Foster on November 25, 2011
Well we all like Muddy Waters don’t we? But Detroit blogger Jonathan Cunningham takes all-conquering chrysler agency Wieden+Kennedy Portland to task for choosing the Chicago bluesman for its Detroit-themed ad for the Chrysler 300. Adding insult to injury is the fact that the Chicago Bears have just thumped the Detroit Lions in the NFL. Cunningham [...]
Posted in Agencies, Clients, Creative, News | Tagged chicago bears, chicago bluesman, chrysler 300, detroit blogger, detroit lions, detroit-themed ad, John Lee Hooker, Jonathan Cunningham, muddy waters, nfl, the motor city's burning, wieden+kennedy portland
By Angie Dean on November 23, 2011
Detroit poet Edgar Albert Guest, in fact, who wrote ‘See it through’ in 1917 to inspire fortitude among Americans as their ‘doughboys’ entered the First World War on the side of Britain and France. A bit of fortitude doesn’t go amiss in Detroit these days either so Wieden+Kennedy Portland has chosen Guest’s patriotic poem for [...]
Posted in Agencies, Clients, Creative, News | Tagged boat magazine, chrysler 300, detroit, doughboys, Edgar Albert Guest, first world war, Rudyard Kipling, wieden+kennedy portland
By Staff on April 25, 2011
Wieden+Kennedy’s Chrysler 200 Super Bowl ad with Eminem won many of the plaudits in that particular adfest and now agency and client are following the same route for the revamped Chrysler 300. Appropriately enough for an even bigger and meaner motor the new ad is set in Los Angeles and features Eminem’s producer (and rapper) [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler 200, chrysler 300, Dr Dre, Eminem, fiat, imported from detroit, los angeles, wieden+kennedy
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