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Toys R US gets its retaliation in first in the upcoming Christmas ad wars

Toys R US gets its retaliation in first in the upcoming Christmas ad wars

It isn’t even Halloween yet and already Christmas trees and the like are dropping into the inbox. I wonder if Ebenezer Scrooge will send us his usual dyspeptic round-up of the UK’s Christmas offerings? Interesting that Eb’s observations about Morrisons ...

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Ruth Peters: have yourself a data-driven Christmas

Ruth Peters: have yourself a data-driven Christmas

We all have those friends or family members that are impossible to buy Christmas presents for. How do you go about it? Do they have a list? Do they say those dreaded words – “surprise me”? Whoever the person, the ...

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Jesus comes to London – courtesy of Mother

Jesus comes to London – courtesy of Mother

Jesus (Christmas is supposed to celebrate his birth as well as the joys of shopping) has come to London courtesy of agency Mother. ‘Hollywood Jesus’ that is, who’s been appearing on US showbiz site TMZ for the past few years. ...

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Focus groups can Christmas at Ogilvy Paris

Focus groups can Christmas at Ogilvy Paris

Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have to be researched using focus groups and the like. Ogilvy & Mather Paris decided to do just that with a ...

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CHI takes new Argos campaign into the toy department

CHI takes new Argos campaign into the toy department

Argos ads are coming thick and fast from CHI, which retained the £50m account at the end of last year. The agency launched Argos’ new ‘Get Set Go’ campaign last week and now it seems to be treating the High ...

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Paul Simons: Christmas retail panic has started already

Paul Simons: Christmas retail panic has started already

Earlier today I was walking along a street in Camden (a district in London for readers outside the UK) when I spotted old Christmas decorations on lampposts and my heart sank at the thought – given it is still August ...

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